Ansira Newsroom
Hot off the press
Authored by Ansira’s Amber Roberts, this blog from Path to Purchase Institute explores the persistent challenges surrounding point-of-sale (POS) budget negotiations between suppliers and distributors, delving into the underlying reasons for these longstanding tensions.
Ansira announces that Amalia Thomas has signed on as Chief Revenue Officer.
Authored by Paul Tibbitt, CEO of Ansira, this Forbes Business Council blog addresses the growing problem of tool fragmentation in partner marketing, its detrimental impact on business outcomes, and how organizations can streamline their partner marketing approach for greater impact.
Ansira announces new strategic partnership with TextRebates, a leading SMS-based rebate and promotional solution provider.
Ansira was recognized in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, as a Strong Performer in the PMAP industry.
G2 awards Ansira 150+ badges in their Spring 2025 Grid® Reports.
Ansira announced that Brian Shin has joined the executive leadership team as the company’s new Chief Financial Officer.
Ansira experienced a successful first quarter underscored by product enhancements, client wins, and industry recognition.
This Loyalty360 research report on 2025 customer loyalty trends features expert insights from Kristin Cardona, Sr. Director of Strategy at Ansira.
This Loyalty360 blog explores how empowering employees can significantly enhance customer loyalty, offering practical strategies and real-world insights from industry experts, including Kristin Cardona, Sr. Director of Strategy at Ansira.
An Ansira-commissioned report conducted by Forrester shows that marketers want a solution that couples an integrated partner management platform and guidance services.
This Smart Business Dealmakers article spotlights the 2025 Dealmakers of the Year Honorees, including Ansira CEO Paul Tibbitt, who is featured for his leadership in orchestrating multiple strategic acquisitions and a key divestiture in 2024.
This Loyalty360 article examines best practices in audience segmentation to effectively engage high-value customers and enhance loyalty program performance, offering industry insights and strategic recommendations from experts, including Melissa Pringle, VP of Client Strategy at Ansira.
Ansira announced the promotions of two executive leaders. Katie Sweet has been named Chief Talent Officer and Kelly Jacxsens has been appointed Chief Client Officer.
This Loyalty360 article highlights how artificial intelligence and machine learning are revolutionizing customer loyalty programs. The piece features Monique De La Rosa, VP of Data Science and Analytics at Ansira, who shares her expertise on leveraging AI and ML for more seamless, personalized customer experiences and enhanced loyalty program effectiveness.
This Forbes Business Council article, authored by Paul Tibbitt, CEO of Ansira, discusses the strategic benefits of consolidating technology stacks and outlines practical solutions for overcoming common barriers to integration.
This MarTech Outlook feature recognizes Ansira as the Proprietary Ecosystem Platform Company of the Year for 2024, spotlighting the company’s innovative technology and industry leadership. The article highlights Paul Tibbitt, CEO of Ansira, who shares insights on how Ansira’s proprietary platform and global support teams are transforming partner marketing strategies for enterprise clients.
90 Days After Acquisitions of BrandMuscle and SproutLoud, Ansira Continues To Strengthen Commitment to Brands in Distributed Ecosystems
By integrating Sincro’s technology offerings into DealerOn’s existing suite of best-in-class products and services, DealerOn is well positioned to continue providing dealerships with a more comprehensive set of digital tools, including enhanced website, vehicle inventory, advertising, retailing and SEO capabilities.
“DealerOn has established itself as a premier force for growth in the automotive sales and marketing software industry,” said Paul Tibbitt, CEO of Ansira. “The Sincro division of Ansira is comprised of top tier talent and proprietary technology that we believe will benefit as part of the DealerOn platform.”
This Dallas Business Journal article announces the winners of the 2024 C-Suite Leaders Awards, recognizing top executives across North Texas for exemplary leadership, innovation, and impact. Among the honorees is Rudy Gonzalez, Chief Financial Officer at Ansira, who is recognized for his outstanding contributions as a C-suite leader in the region.
This Forbes Business Council article, written by Paul Tibbitt, CEO of Ansira, explores strategies for building long-term loyalty within partner ecosystems, offering actionable tactics and industry insights for sustained collaboration and success.
Authored by Claire Frick, Senior Strategist of Performance Marketing at Ansira, this Automotive News article examines the evolving preferences and purchasing behaviors of Gen Z car buyers, offering actionable strategies for automotive retailers to engage this influential demographic.
This CIOInsights feature recognizes Ansira as one of the Top 10 Leading Adobe Partners of 2024, celebrating the company’s impactful contributions to the Adobe partner ecosystem. The article highlights Richard Flores, SVP of Marketing Technology at Ansira, who is quoted sharing insights on the latest Adobe innovations and how Ansira leverages these technologies to drive client success.
This Forrester Tech Tide™ report analyzes the maturity and business value of essential technology categories supporting B2B partner ecosystems, providing strategic guidance for marketing and sales professionals. The article recognizes Ansira as a featured vendor in both the Partner Incentives Management Solutions and Partner Marketing Automation Platforms sections, highlighting the company’s impact and innovation in driving partner ecosystem performance and technology adoption.
This QSR Magazine article featuring Rob Crews, Vice President of Business Development at Ansira, explores the rapid evolution of marketing in the restaurant industry, emphasizing how technology and data are transforming local engagement for multi-unit brands.
Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.
“Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems, from the enterprise to the local level,” said Ansira CEO Paul Tibbitt. “Our Channel Engagement module provides a way for brands and their channel partners to stay in sync by providing frictionless access to critical marketing assets, so partners can deliver personalized, hyper-local experiences that meet brand standards as well as customer expectations.”
This MarTech Breakthrough Awards announcement recognizes Ansira as the winner of the “Best Digital Asset Management Platform” for 2024, celebrating the innovation and effectiveness of the Ansira platform.
This eMarketer article featuring Liz Nelligan, Vice President of Media Strategy at Ansira, analyzes the outlook for US media ad spend in the second half of 2024, exploring trends, industry forecasts, and actionable strategies for advertisers facing an uncertain economic climate.
This QSR Magazine article explores the importance of brand consistency for multi-unit restaurant brands, emphasizing the challenges and solutions for maintaining cohesive messaging from corporate to local franchise levels. The piece features Jennifer Gibbs, Senior Vice President of Client Partnership at Ansira, who shares expert insights on how Ansira’s centralized marketing platform empowers franchisees to customize local campaigns while ensuring adherence to brand guidelines and maximizing co-op marketing impact.
“Understanding the swiftly changing market from the new digital-first buyer to the importance of being present before, during, and after customer transactions, to the shift of software and services firms connecting to grow around a core platform, we know that channel partner marketing has found its time,” said Ansira CEO Paul Tibbitt. “Bringing together the best of Ansira’s tech and talent with BrandMuscle and SproutLoud creates a powerful force in ecosystem enablement. Today’s acquisitions also expand Ansira’s partner network and strengthen our partner marketing and local enablement expertise.”
“It’s an honor to once again be recognized as a Best in Class Award winner as a result of our innovative
loyalty work,” said Ansira’s EVP, Integrated Loyalty Sukumar Muthya. “At Ansira, we are proud to support
our clients in their loyalty journeys, helping them attract and retain their best customers, consumers,
and partners through a holistic view of loyalty solutions across every interaction.”
Ansira now provides a exclusive integration services that offers a seamless, near real-time transfer of customer, product, and anonymous user data between Salesforce Marketing Cloud and Bloomreach Engagement.
Ansira announced today that Desiree Toto has joined the executive leadership team in the role of Chief Product and Technology Officer. She reports to Ansira’s CEO Paul Tibbit and is responsible for product, engineering, and enterprise information technology for the organization.
Ansira experienced a 30 percent increase in overall attendance as well as a nine percent increase in new brands who attended The Channel Effect this year. Notable brands in attendance included Subaru of America, Dave & Buster’s, Auto-Owners Insurance, Dell Technologies, Native Shoes, and Nestlé Purina PetCare Company, among others.
Ansira announced today that Chip Crane has joined the executive leadership team in the role of EVP, Business Development. Crane reports to Ansira’s CEO Paul Tibbitt and is responsible for new business growth and marketing for the organization. He joins the team bringing a proven background in business development.
Ansira announced today that Gary Pak has joined the executive leadership team in the role of Chief Operating Officer. Pak reports to Ansira’s CEO Paul Tibbitt and is responsible for delivery operations and processes, and leads the services teams supporting the company’s proprietary technology platforms.
In his role as CEO, Tibbitt will be responsible for expanding Ansira’s capabilities in both proprietary marketing technology and services along with leading the global team of 1200+ marketing practitioners. “I am thrilled to be joining Ansira and look forward to bringing my perspective and experience to the organization,” Tibbitt said. “I was blown away by the impressive, long-tenured client roster of the company and am excited to work alongside the executive team and global employees to grow the company’s consumer experience marketing services and proprietary marketing technology platforms across websites, channel partner marketing, media, and adtech.”
Truelink Capital today announced its acquisition of Ansira, an independent global marketing services and solutions
company with proprietary channel, website, and advertising technology platforms. The change of control further accelerates Ansira’s work driving sales and revenue for clients with a
distributed ecosystem.
The Channel Effect connects Ansira’s diverse client roster in a forum focused on marketing innovation. The event brings together the company’s client community which spans multiple industries including technology, automotive, financial services & insurance, restaurants, consumer packaged goods, and retail, to learn from industry experts and peers on hot marketing topics, solutions, and best practices.
The integration helps automotive dealers simplify and automate the creation and submission of vehicle ad feeds, negating the need for dealerships to upload vehicle feeds daily.
Partnership leverages Ansira’s loyalty program design, implementation, and run-ops expertise with Annex Cloud’s flexible platform to create solutions for customers.
From Sept. 26 through Sept. 28, Ansira employees volunteered at nonprofit organizations across the US in a united effort to fight hunger and food insecurity in local communities.
Empathy in AI helps brands maintain human connection, replacing customer transactions with interactions. Ansira’s new Empathy Intent Solution (EIS) offering harnesses the power of intentionality in Artificial Intelligence (AI) to deliver thoughtful and caring customer experiences.
The exclusive special edition celebrates the most powerful and influential leaders in Dallas-Fort Worth.
The event will take place February 27-March 1, 2023, in San Antonio, Texas, connecting the diverse Ansira client ecosystem.
Cryder-Holoubek joins the executive leadership team bringing a deep background in programmatic, local, tier three, and national media.
Ansira, an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced the company’s momentum-building first half of 2022.
Ansira received the highest scores possible in the seven criteria, including customer engagement strategy and market approach.
Company Received Highest Score Possible in Two Criteria.
Ansira, recognized in the Horizontal Tool segment, is one of 31 vendors included in this Forrester Now Tech report.
Company Earned Highest Score Possible in Six Criteria.
Ansira, listed in the Data integrators segment, is one of 40 vendors included in this Forrester Now Tech report
The research provides a comprehensive look at how enterprise-level companies are implementing a customer journey mapping strategy as a part of their marketing plan.
Rebranded as Sincro, the company significantly broadens Ansira’s Local Marketing Solutions
Ansira Ranked Highest Among Vendors in Current Offering Category
The BrightWave team will further enhance Ansira’s customer experience management.