Experience competition, rising consumer expectations, new technologies — these are the forces threatening every company’s profitability. For brands with direct and indirect sales channels, these threats are compounded, because experiences can get distorted or diluted as they pass through the brand-to-local ecosystem.

Consumers demand continuity and relevance with every interaction, and they don’t distinguish between the digital and the physical, the brand and the channel. That’s why orchestrating customer engagement, channel empowerment, and local activation is critical. And that’s what we do best.