Ansira Newsroom

90 Days After Acquisitions of BrandMuscle and SproutLoud, Ansira Continues To Strengthen Commitment to Brands in Distributed Ecosystems

By integrating Sincro’s technology offerings into DealerOn’s existing suite of best-in-class products and services, DealerOn is well positioned to continue providing dealerships with a more comprehensive set of digital tools, including enhanced website, vehicle inventory, advertising, retailing and SEO capabilities.

“DealerOn has established itself as a premier force for growth in the automotive sales and marketing software industry,” said Paul Tibbitt, CEO of Ansira. “The Sincro division of Ansira is comprised of top tier talent and proprietary technology that we believe will benefit as part of the DealerOn platform.”

Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.

“Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems, from the enterprise to the local level,” said Ansira CEO Paul Tibbitt. “Our Channel Engagement module provides a way for brands and their channel partners to stay in sync by providing frictionless access to critical marketing assets, so partners can deliver personalized, hyper-local experiences that meet brand standards as well as customer expectations.”

“Understanding the swiftly changing market from the new digital-first buyer to the importance of being present before, during, and after customer transactions, to the shift of software and services firms connecting to grow around a core platform, we know that channel partner marketing has found its time,” said Ansira CEO Paul Tibbitt. “Bringing together the best of Ansira’s tech and talent with BrandMuscle and SproutLoud creates a powerful force in ecosystem enablement. Today’s acquisitions also expand Ansira’s partner network and strengthen our partner marketing and local enablement expertise.”

“It’s an honor to once again be recognized as a Best in Class Award winner as a result of our innovative
loyalty work,” said Ansira’s EVP, Integrated Loyalty Sukumar Muthya. “At Ansira, we are proud to support
our clients in their loyalty journeys, helping them attract and retain their best customers, consumers,
and partners through a holistic view of loyalty solutions across every interaction.”

Ansira now provides a exclusive integration services that offers a seamless, near real-time transfer of customer, product, and anonymous user data between Salesforce Marketing Cloud and Bloomreach Engagement.

Ansira announced today that Desiree Toto has joined the executive leadership team in the role of Chief Product and Technology Officer. She reports to Ansira’s CEO Paul Tibbit and is responsible for product, engineering, and enterprise information technology for the organization.

Ansira experienced a 30 percent increase in overall attendance as well as a nine percent increase in new brands who attended The Channel Effect this year. Notable brands in attendance included Subaru of America, Dave & Buster’s, Auto-Owners Insurance, Dell Technologies, Native Shoes, and Nestlé Purina PetCare Company, among others.

Ansira announced today that Chip Crane has joined the executive leadership team in the role of EVP, Business Development. Crane reports to Ansira’s CEO Paul Tibbitt and is responsible for new business growth and marketing for the organization. He joins the team bringing a proven background in business development.

Ansira announced today that Gary Pak has joined the executive leadership team in the role of Chief Operating Officer. Pak reports to Ansira’s CEO Paul Tibbitt and is responsible for delivery operations and processes, and leads the services teams supporting the company’s proprietary technology platforms.

In his role as CEO, Tibbitt will be responsible for expanding Ansira’s capabilities in both proprietary marketing technology and services along with leading the global team of 1200+ marketing practitioners. “I am thrilled to be joining Ansira and look forward to bringing my perspective and experience to the organization,” Tibbitt said. “I was blown away by the impressive, long-tenured client roster of the company and am excited to work alongside the executive team and global employees to grow the company’s consumer experience marketing services and proprietary marketing technology platforms across websites, channel partner marketing, media, and adtech.”

Truelink Capital today announced its acquisition of Ansira, an independent global marketing services and solutions
company with proprietary channel, website, and advertising technology platforms. The change of control further accelerates Ansira’s work driving sales and revenue for clients with a
distributed ecosystem.

The Channel Effect connects Ansira’s diverse client roster in a forum focused on marketing innovation. The event brings together the company’s client community which spans multiple industries including technology, automotive, financial services & insurance, restaurants, consumer packaged goods, and retail, to learn from industry experts and peers on hot marketing topics, solutions, and best practices.

The integration helps automotive dealers simplify and automate the creation and submission of vehicle ad feeds, negating the need for dealerships to upload vehicle feeds daily.

Partnership leverages Ansira’s loyalty program design, implementation, and run-ops expertise with Annex Cloud’s flexible platform to create solutions for customers.

From Sept. 26 through Sept. 28, Ansira employees volunteered at nonprofit organizations across the US in a united effort to fight hunger and food insecurity in local communities.

Empathy in AI helps brands maintain human connection, replacing customer transactions with interactions. Ansira’s new Empathy Intent Solution (EIS) offering harnesses the power of intentionality in Artificial Intelligence (AI) to deliver thoughtful and caring customer experiences.

The exclusive special edition celebrates the most powerful and influential leaders in Dallas-Fort Worth.

The event will take place February 27-March 1, 2023, in San Antonio, Texas, connecting the diverse Ansira client ecosystem.

Cryder-Holoubek joins the executive leadership team bringing a deep background in programmatic, local, tier three, and national media.

Ansira, an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced the company’s momentum-building first half of 2022.

Ansira received the highest scores possible in the seven criteria, including customer engagement strategy and market approach.

Company Received Highest Score Possible in Two Criteria.

Ansira, recognized in the Horizontal Tool segment, is one of 31 vendors included in this Forrester Now Tech report.

Company Earned Highest Score Possible in Six Criteria.

Ansira, listed in the Data integrators segment, is one of 40 vendors included in this Forrester Now Tech report

The research provides a comprehensive look at how enterprise-level companies are implementing a customer journey mapping strategy as a part of their marketing plan.

Rebranded as Sincro, the company significantly broadens Ansira’s Local Marketing Solutions

Ansira Ranked Highest Among Vendors in Current Offering Category

The BrightWave team will further enhance Ansira’s customer experience management.