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August 23, 2021
Forrester Names Ansira a Strong Performer in Loyalty Service Providers Report
Company Earned Highest Score Possible in Six Criteria.
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McLaughlin joins the executive leadership team bringing more than 25 years of experience.
The virtual event features thought leadership across multiple industries, from both the brand and partner perspectives
Gonzalez brings years of experience in financial leadership roles in the professional services industry.
The report outlines the results from a recent audit of more than 100 branded emails across four industries – banking, insurance, retail, and consumer packaged goods (CPG). Using proprietary EiQ audit methodology, the emails were evaluated against six email best practices to determine how to best use email marketing to increase return on investment.
Ansira, listed in the Data integrators segment, is one of 40 vendors included in this Forrester Now Tech report
Ellis’ extensive marketing background in the digital and technology space makes her uniquely qualified to work with Ansira’s board of directors to provide strategic planning for clients during this time of accelerated digital transformation.