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In her previous role as chief financial officer and chief operating officer, MacLaren was instrumental in growing and scaling Ansira’s business.

The BrightWave team will expand Ansira’s presence in Atlanta and further enhance our customer-relationship management (CRM) and loyalty marketing capabilities.

The development follows Ansira’s recent promotion to Business-level partner in the Adobe Solution Partner Program and distinguishes the company in a competitive market.

Ansira is joining fellow customer experience fanatics at the 2019 Adobe Summit, which brings together global brands and digital experience makers to share transformative technological innovation, expertise, and best practices.

Forrester recently released a report titled “Now Tech: B2B Marketing Agencies, North America Q1 2019.” Ansira is proud to be included in the large established players category.

The partnership will enable Ansira to help QSR clients better leverage the Adobe Experience Cloud to enhance customer experiences.

Over the last 18 months, Ansira has focused on expanding and enhancing its capabilities by acquiring three distinct and successful companies.

In her dual role, she will oversee and manage operations, finance, corporate development, and legal functions.

To help decision makers identify the best loyalty marketing partner for their brands, Forrester released “Now Tech: Loyalty Marketing, Q4 2018.” Ansira is listed as a loyalty agency.