e-CommercePreparing for Holiday 2021: 5 Considerations for Any Retailer’s Strategy
As retailers prepare for the upcoming 2021 holiday season, there are big questions as to what Holiday 2021 will look like. Read 5 things you should be considering regardless of the shape and size of the holiday season this year.
Performance Media MarketingThe Impact of Consumer Privacy on Facebook Conversions
With iOS changes continuously rolling out, as well as the impending deprecation of 3rd party cookies, it is more important than ever to future-proof your media approach.
Performance MarketingMaking the Most of the Mailbox: Why Print Stands Apart
In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.
Local Marketing ActivationBridging the Gap Between Brick and Mortar to Ecommerce
Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.
Customer ExperienceCustomer Journey Mapping and Its Essential Place for Today’s Modern Marketer
As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.
Data and Insights5 Steps for Choosing the Right CDP for Your Business
If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.