CRMIdentifying Critical Gaps in Your Customer Experience (CX)
Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.
CRMChoose Your Own Adventure: A Digital Strategist’s Guide
The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.
Adobe5 Considerations for a Successful Adobe Target Product Recommendations Implementation
Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.
Experiential MarketingRethinking Event SOPs to Prepare for the Future of In-Person Events
People will attend live events and are looking forward for to doing so when the time is right, but they will proceed with caution. With the right adjustments, we can elevate the overall experience from what was before, while instilling confidence and increasing attendance.
Ansira EdgeAgile Transformation: Practice What You Preach
The transformation to agile is more than a set of processes to carry out, it requires a company-wide movement.
Customer ExperiencePersonal vs. Personalized in the Quest for Creating Meaningful Customer Experiences
When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."