EVENT RECAP

The Channel Effect 2025

From February 24-26, industry leaders came together for The Channel Effect – an exclusive, invite-only event hosted by Ansira. Designed to provide thought leadership, facilitate networking, and deliver meaningful insights, this annual gathering offers a unique opportunity for marketing leaders from across industries to connect and collaborate.

Each year, The Channel Effect is held in a different location, and for our 5th annual event, we returned to where it all began – Music City, Nashville.

100+

attendees from 47 leading brands

days of networking and collaboration

expert-led sessions

10+

industry verticals

VIDEO SESSIONS

Expert Perspectives

This year’s event featured a variety of sessions covering the latest trends and insights in marketing, channel partner strategies, customer experience, and more. Check back soon for on-demand access to these impactful sessions!

2025 Welcome Address

Ansira CEO Paul Tibbitt explores emerging trends and shares his vision for the future of ecosystem enablement and Ansira’s plans for continued growth, enhanced solutions, and our commitment to delivering value for companies operating in distributed ecosystems.

The Power of a Unified Platform

Ansira Chief Product & Technology Officer Desiree Toto shares a look at the latest capabilities and upcoming enhancements to our platform, and how a unified tech stack can power seamless, impactful connections on a global scale.

The Art of Memorable Brand Experiences

Discover how experiential marketing can transform brand perception, foster loyalty, and drive meaningful engagement.

Optimizing Media Spend for Success

Learn strategies for maximizing ROI in any climate using resourceful media strategies to propel your brand forward and turn market headwinds into tailwinds that power your growth.

Custom Research with Forrester

Attendees received an exclusive look at a new Forrester Consulting study commissioned by Ansira: Transform Partner Ecosystem Orchestration With An End-To-End Approach.

Harnessing AI for Strategic Success

This session encourages forward-thinking approaches to AI, helping you explore how it can elevate strategic planning, enable predictive insights, and create meaningful experiences.

Building a Holistic Brand Experience Across Your Ecosystem

See how integrating various marketing elements across your partner ecosystem enhances collaboration, provides a clearer view of performance, and supports a diverse range of partner expertise.

Fostering Loyalty: B2B vs. B2C Strategies

Learn how to optimize your loyalty programs to address the distinct needs of both audiences to drive stronger, more impactful relationships.

Demonstrating Partner Value to the Executive Leadership Team

This session provides insights to help you advocate for partner activities, build a strategic case with data, and position yourself as a chief partner officer within your organization.

Fast Track to Marketing Success

Get quick, actionable insights on three key marketing topics: reaching the Gen Z buyer, 10 must-have AI marketing apps, and KPIs that truly drive results.

The Channel Effect 2026

We’re excited to announce The Channel Effect 2026 will be held at The Ritz-Carlton, Dove Mountain in Arizona. Nestled amid the grand vistas of Saguaro National Park, Dove Mountain offers an ideal retreat to disconnect from the day-to-day and focus on connecting with marketing peers and teammates.

If you’d like more information on next year’s invite-only event or other Ansira hosted events, contact us today.