Partnership expands incentive and rebate capabilities through SMS-based solutions
ST. LOUIS – May 27, 2025 – Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, today announced a strategic partnership with TextRebates, a leading SMS-based rebate and promotional solution provider. This collaboration complements Ansira’s brand-to-local growth platform and enhances the Ansira Incent functionality by offering clients a turn-key solution for rebate processing, consumer engagement, and promotional engagement.
“Our partnership with TextRebates represents a critical step in our continued mission to be the platform that powers every element of a brand’s ecosystem,” said Ansira VP of Partnerships Kristen Babjack. “By adding a mobile-first, consumer-friendly rebate and promotion solution to our service offering, we’re providing clients with a simplified, consolidated, and more effective approach to consumer engagement and incentive management.”
TextRebates specializes in mobile rebate processing, loyalty engagement, and text-based programs and sweepstakes. The solution enables consumers to submit receipts via text and receive cashback through Venmo, PayPal, or check within 48 hours, streamlining what is traditionally a complex and slow process. By removing friction at the point of sale, TextRebates empowers brands to drive measurable sales, capture first-party data, and increase promotional redemption rates.
Through this partnership, Ansira clients gain access to:
- Simplified rebate redemption that reduces friction for consumers and improves campaign performance
- Consolidation of vendors, eliminating the need for separate providers to manage promotions and rebates
- Real-time tracking and insights into rebate and promotional performance for smarter optimization
While TextRebates has gained prominence in the beverage-alcohol industry, its intuitive and scalable solution is well-positioned for expansion into a variety of verticals, offering even broader potential for Ansira clients looking to modernize and streamline their promotional strategies.
Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.
ABOUT ANSIRA
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information on Ansira visit Ansira.com or LinkedIn.
ABOUT TRUELINK CAPITAL
Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.
ABOUT TEXTREBATES
TextRebates is a mobile promotions platform that empowers leading retail brands to drive sales and collect valuable first-party data. As a comprehensive solution for rebates, coupons, and sweepstakes, TextRebates manages every aspect of the process—from legal compliance and web development to nationwide merchandising, retail analytics, fraud prevention, payment processing, consumer rewards, and mobile retargeting. Learn more at www.textrebates.com.