Independent Research Firm Cites Ansira As A Strong Performer In The First B2B Partner Marketing Automation Platform Report

Company Recognized as a Leader in Most Recent Through-Channel Marketing Automation Report Focused on B2C Organizations

ST. LOUIS – May 6, 2025 – Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company who was recognized as a  Leader in TCMA in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020, was cited as a Strong Performer in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025. Known in the industry as PMAP, this new report provides guidance specific to B2B organizations looking for solutions for their partner ecosystem marketing goals and requirements. Ansira serves clients in both B2C and B2B organizations, so while separate, the TCMA and PMAP reports jointly reflect the entirety of what Ansira’s platform and services deliver. 

In The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, partner marketing automation platforms now differentiate from the legacy through-channel marketing automation technology category, segmenting the market between B2B PMAP vendors and B2C TCMA vendors. This shift reflects evolving market requirements and acknowledges value expansion beyond exclusive through-channel strategies to include the automation requirements of marketing to, with, and for partners.  

“Ansira delivers complex solutions to our clients through our best-in-class platform and our comprehensive portfolio of services,” said Ansira CEO Paul Tibbitt. “Our work across both B2B and B2C clients has been a differentiator in the market, providing a unique perspective and benefit to the companies we work with, which span 10+ industries. We believe recognition in this report as a Strong Performer, coupled with our past recognition for our TCMA and Channel Incentive Management work, validates how Ansira empowers brands and their ecosystems to grow faster, smarter, and at scale.”  

Ansira was among eight companies invited to participate in Forrester’s independent analysis, which assesses providers based on a 21-criterion evaluation including current offering, strategy, and market presence.  

Ansira received the highest scores possible in the following five criteria:  

• Artificial intelligence  

• Brand, legal, and regulatory compliance  

• Concierge services/services marketplace 

• Funding and incentives management 

• Supporting services and offerings  

“We are especially proud of the areas where we received the highest possible scores in this report because we know they are not just areas at which we excel, they are also areas that are important to our clients and are important to the future of our industry,” Tibbitt said. 

Some quotes from the report, authored by Forrester VP, Principal Analyst Kathy Contreras, include:  

• “Ansira’s innovation and roadmap focus on extending AI throughout its product portfolio to drive improvements in workflow automation, compliance, partner experience, and reporting.”  

• “Ansira has long had competitive offerings for the management of partner marketing funds and incentives programs – including configurable workflows with monitoring and measurement.”  

• “[Ansira] offers superior support for highly regulated industries by ensuring compliance with brand, legal, and regulatory requirements through advanced mechanisms, such as its AI-powered compliance engine.”  

• “Customers praise Ansira’s value-added services and responsive, consultative support.”  

• “Ansira stands out as an ideal provider for larger enterprises requiring vertical expertise in industries such as automotive, beverage and alcohol, manufacturing, and retail/franchise. It is also well suited for companies in highly regulated markets – those with both B2C and B2B offerings and those looking to leverage Ansira’s unified platform and value-added services.”  

Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles. 

ABOUT ANSIRA 

Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information on Ansira visit Ansira.com or LinkedIn. 

ABOUT TRUELINK CAPITAL  

Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.