A large telecom company struggling to connect consumers with local dealers revamped their strategy. Ansira reworked their dealer microsites, resulting in a 300% increase in conversions and a 700% boost in Google-referred traffic.
The challenge
Telecom dealers struggled to connect with local consumers
A large telecom company needed help connecting consumers with their local dealer network. They had invested substantially in previous programs (such as microsites) but were still not making significant progress. Dealers were “nearly invisible” to consumers — especially those actively searching online for local telecommunications products and services.
The solution
2,288 store microsites helped connect dealers with consumers
The Ansira team conducted an in-depth assessment of the company’s current dealer microsite program. It immediately uncovered a few troubling issues:
- Duplicate content
- Slow page speed
With the help of Ansira’s consumer engagement platform — designed specifically to overcome these challenges — this client overhauled their microsites. In total, 53 dealer sites were rebuilt with a unique local page for each of their 2,288 store locations. Dealers took advantage of the robust platform capabilities, and performance skyrocketed almost immediately.
Specifically, this client saw:
- a 300% increase in conversions
- a 700% increase in Google-referred traffic
- 53,400 total conversions
“Ansira empowered us to address the foundational elements that lay the framework for online marketing. The improvements we saw after launch far exceeded the expected ROI, and the results continue to bring in new, targeted leads for our dealers.” — Director of Marketing, National Telecom Carrier
