A flooring manufacturer increased brand loyalty and conversions by 200% with Ansira’s hyper-local targeting campaign.
The challenge
Flooring manufacturer needed to increase brand loyalty to boost sales
A leading flooring manufacturer needed to foster brand loyalty earlier in the sales cycle to establish brand preference at the point of sale.
And with 50 retail locations, they had plenty of opportunities to get local consumers on board.
They just needed to target the right customers… but didn’t quite know how.
The solution
Hyper-local campaigns resulted in 200% increase in conversions
That’s where Ansira came in. Our team launched this campaign in 50 retail locations by identifying 30,0000 keywords and building 7,000 customized ads.
Using hyper-local targeting, Ansira helped the client convert online searches, such as “I want flooring,” to in-store transactions where the consumer had already decided, “I want this brand’s flooring.”
As a result, the client saw a 200% increase in conversions with a 30% decrease in cost per conversion (CPC) and more in-store purchases.
“We needed a way to create awareness and preference for our brand online earlier in the buyer’s journey. Ansira helped us convert online searches to in-store purchases.” — Marketing Director, Flooring Manufacturer
