Serta Simmons Bedding Optimizes OLV and OTT advertising with Ansira 

When Serta Simmons Bedding experienced drawbacks with their previous vendor’s OLV and OTT advertising capabilities, Ansira created new videos from scratch that gave more screen time to retailers, increasing media performance during the brand’s holiday promotion. 

Serta Simmons Bedding, a major bedding manufacturer, had concerns regarding the video production capabilities provided by their previous vendor. The brand’s online video (OLV) and over-the-top (OTT) advertising only displayed retailer logos and promotional offers on the end card of the video, totaling under 1 second long. Many Serta Simmons retailers requested that their store information be displayed longer to promote in-store traffic.  

Given this challenge, Serta Simmons sought a way to improve their OLV and OTT holiday promotion advertising and ultimately increase brand awareness, engagement, and store visits.  

Serta Simmons Bedding reached out to Ansira to handle their OLV and OTT advertising in hopes of better showcasing retailer and promotion information. The Ansira team revamped the brand’s video strategy, implementing offers and store information throughout every video to drive more customers to take a call to action either by clicking on an advertisement or seeking store details.  

Thanks to the new promotional videos, Serta Simmons Bedding saw a 150% increase in store visits during their holiday promotion. On the digital side, the brand generated 67% higher impressions and 82% more clicks and saw a 5% increase in video sign-ups.