AI and Search: Finding Control in Constant Change

In our first SEO & AEO webinar in January 2026, we covered the fundamentals of modern search and answer engine optimization, discussing how AI has changed organic discoverability. Since then, AI and search have advanced dramatically — and what worked before may not be working now. 

In this follow-up session, we’ll discuss the current state of AI and search, including what tactics still matter, how user behavior has shifted, and what this means for your SEO and AEO strategy. Most importantly, our experts will address what you can and can’t control in the rapidly evolving AI landscape, and where you should focus your efforts to get the highest return. 

You’ll learn: 

• Which tactics and strategies still move the needle and which to let go of 
• How to weigh AEO effort versus return 
• What your website needs to satisfy answer engines today 
• How in-platform advertising is impacting the answer engine experience 
• How to better control the way your brand and partners are represented by answer engines