Dive into the data
Get the latest local marketing insights in The 2024 State of Local Marketing series
RESOURCES
The State of Local Marketing
See what 211,347 data points tell us about the state of local marketing.
What is the State of Local Marketing?
The State of Local Marketing is a data-driven report series that analyzes local partners’ marketing behaviors and how they impact business outcomes. This first-party research is filled with actionable insights you can apply to your program to drive optimal results through your channel partners.
The 2024 State of Local Marketing surveyed 1,147 local partners to understand the current state of the industry.
The strategic insights you need to win
We’ve broken down millions of data points into actionable insights you can use to activate your local partners and drive results.
When you read The State of Local Marketing, you’ll learn:
The little-known secret to getting your partners to invest in marketing
The top 5 channels revenue-generating partners use to win
How your affiliates’ needs are changing (and how to keep up)
What is local marketing?
Local marketing is when a national brand promotes its offerings through channel partners — aka, local businesses that sell these products at physical store locations. Local marketing campaigns target consumers at the city, zip code, and DMA levels.
Top local marketing insights
50%
of partners question whether marketing funds are worth their time. This is how to motivate them to spend.
71%
of the highest-achieving affiliates use purchased leads. See what other marketing channels top performers use.
Put these insights into action
Ready to move the needle through your local partners? Get a personalized walkthrough of the industry-defining brand-to-local growth platform.