Accelerate year-end store visits with omnichannel media
From shelf to screen, Ansira helps beverage alcohol brands prove ROI where it matters most.
The competition for shopper attention has never been tougher. Shelf space is crowded, drinkers are more selective, and traditional tactics alone won’t cut it. Suppliers and distributors need omnichannel campaigns that win attention and prove results.
That’s where Ansira comes in. We help you deliver compliant, turnkey media programs with closed-loop reporting — tying every dollar to the metrics that matter most: store visits, purchase intent, and brand lift.
Choose the right package for your goals
Whether you’re looking to build awareness, expand reach, or maximize scale, Ansira’s media packages are designed to meet beverage alcohol suppliers and distributors where they are. Each option combines precision targeting with omnichannel tactics and clear performance reporting — so you can invest confidently and prove ROI.
- Tactics: Display, online video
- Campaign Length: 6 weeks
- Budget Allocation: 66% display | 34% online video
- Estimated Impressions: 3.9M+ display | 708K online video
- Goal: Drive in-store visits and increase purchase intent
- Primary KPI: Cost per visit / foot traffic
- Targeting:
- Addressable Geofence: Reach households within a 10-mile radius of retailer locations.
- Geofence: Re-engage users who visit physical locations, retargeting them for up to 30 days.
- 3rd-Party Segments: Tap into audience data that aligns with your ideal customer profile.
- Tactics: Display, online video
- Campaign Length: 6 weeks
- Budget Allocation: 65% display | 35% online video
- Estimated Impressions: 7.7M+ display | 1.4M+ online video
- Goal: Drive in-store visits and increase purchase intent
- Primary KPI: Cost per visit / foot traffic
- Targeting:
- Addressable Geofence: Household-level precision around key retail locations.
- Geofence: Retarget users who visited designated physical locations for up to 30 days.
- 3rd-Party Segments: Expand reach with data segments that mirror your consumer base.
- Tactics: Display, Online video, Connected TV
- Campaign Length: 6 weeks
- Budget Allocation: 60% display | 30% online video | 10% CTV
- Estimated Impressions: 13.7M+ display | 2.3M+ online video | 449K CTV
- Goal: Drive in-store visits, increase purchase intent, and build brand awareness
- Primary KPIs: Cost per visit / foot traffic, awareness (CTV)
- Targeting:
- Addressable Geofence: Target households near priority retail outlets.
- Geofence: Retarget in-store visitors for up to 30 days post-visit.
- 3rd-Party Segments: Engage audiences that fit your brand’s customer profile
- Creative Assets: Suppliers provide creative; custom creative available as an add-on through Ansira’s creative services.
- Tracking & Reporting: For conversion tracking, a GTM container and pixels must be placed on supplier websites (coordinated with DS&I). Without tracking, upstream metrics (impressions, clicks, CTR, etc.) will be reported.
Ready for OND success?
The October, November, December season is make-or-break for beverage alcohol. With Ansira, you don’t just buy media — you gain a partner who knows compliance, understands distribution, and delivers ROI you can show to leadership.