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As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

Your future profitability depends on your partners’ ability to captivate local customers.

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.

The most memorable insights from the annual user experience (UX) conference.

It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.

Whether it’s a deep dive into customer data, a martech audit, or an entirely new strategy, here are some ways to extract more value from your loyalty program.