PMAC base reporting enhancements: Improved clarity & strategic insight

We’re excited to share two meaningful upgrades to the Paid Media Analytics Center (PMAC) Base Reporting framework—designed to deliver clearer, more actionable data at a glance.

Smarter default date view: From “Last Month” to “Month-to-Date”

To ensure reports reflect the freshest, most relevant performance data, we’ve updated the default date range across all PMAC reports. Previously set to “Last Month,” the default view now shows Month-to-Date (MTD) performance. Now capturing activity from the start of the current month up to the latest full day of data.

Media metrics realigned to strategy: Completion rate replaces conversion rate

Media-specific reports for YouTube, Streaming Audio, and Connected TV have also been refined for better strategic alignment. Previously, these reports used a Conversion Rate metric—valuable for performance-focused channels, but less relevant for brand awareness tactics.

To better reflect user engagement and content consumption, we’ve replaced Conversion Rate with Completion Rate, which measures the percentage of users who fully completed the ad experience.

These updates are part of our continued commitment to delivering more intuitive, strategy-aligned analytics experiences.