Your channel partners are experts at running their businesses but may not have the time or knowledge needed to launch impactful local campaigns. As a result, they’re often left with two options: attempt to build campaigns without clear guidance or avoid marketing altogether. In either case, your brand’s local performance is likely to suffer. 

Brand-to-local marketing doesn’t have to be this way. With the right partner enablement approach, brands can equip their partners with the guidance and tools they need to execute more effective local marketing. 

Solutions like Ansira Attract are designed to help partners identify and execute marketing tactics that align with proven strategies, giving them the support and insights they need to strengthen local presence and boost customer engagement. 

Ansira Attract is a marketing campaign management tool designed to guide partners toward the most effective marketing tactics and help them execute high-performing campaigns with ease.  

This customer engagement tool makes attracting and converting audiences simple with high-impact, localized marketing across a wide range of channels, such as social media, organic search, and print.  

With Ansira Attract, your partners can drive engagement across both traditional and digital channels, helping them boost their paid and organic media performance, bolster their online reputations, and optimize their local sites for search and answer engine traffic — all within a single platform.  

Ansira Attract is made for brands and the partners that sell their products and services (i.e., franchisees, dealers, distributors, retailers, and agents). For example, Honda is a brand that manufactures vehicles, which are then sold by automotive dealerships, or its channel partners.  

Ansira Attract makes marketing execution and customer engagement easy for local partners while giving brands peace of mind that every campaign is optimized to win.  

This marketing campaign tool is also equipped to serve a wide range of industries, including: 

• Telecommunications    
• Hotels, travel, and hospitality 
• Beverage alcohol 
• Technology 
• Insurance and financial services 
• Automotive 
• Manufacturing 
• Food and beverage 
• Health and medical 
• Retail 

Ansira Attract simplifies campaign execution within a single, centralized hub, scaling high-quality local marketing across social media, organic search and listings, reputation management, media and campaign management, store locators, and print and fulfillment. This partner marketing solution is equipped with standardized offers and ready-to-launch marketing packages that make planning and activating campaigns easy for even the most novice marketer.  

When your partners use Ansira Attract for social media marketing, they’ll be able to:  

• Build a social following: Promote your brand and boost awareness across Instagram, Facebook, LinkedIn, and X. 
• Increase customer loyalty: Engage with social comments, posts, and questions to build trust and authority. 
• Elevate your strategy: Optimize your social media strategy to better resonate with your target audience.  

By developing a media marketing program through Ansira Attract, your partners can boost campaign performance with the following capabilities: 

• Diversify your channels: Leverage both traditional and digital media tactics, from display ads and paid social to streaming audio and linear TV. 
• Streamline media distribution: Easily provide partners across your channel network with optimized media campaigns.  
• Rely on experts: Let our marketing strategists analyze local trends, regulations, algorithmic updates, and industry changes to put your brand on top.  

Make the best impression by using Ansira Attract to: 

• Increase customer satisfaction: By interacting with customer reviews, posts, and comments, you can better manage consumer brand sentiment.  
• Gain valuable insights: Collect hyper-local search and experience data to gain insight into how customers perceive your brand.  
• Boost your brand image: Improve your brand’s ratings, reviews, and overall customer sentiment.  

This partner marketing solution helps boost online presence by: 

• Increasing web traffic: Optimize your content and business listings to bring more traffic to your website. 
• Gain authority: Leverage search engine optimization (SEO) and answer engine optimization (AEO) to gain visibility on Google and AI models. 
• Ensure listing accuracy: Verify that all partner business listings are up-to-date to bring more customers to your locations.  

Install a store locator on your website to lead more consumers to your partners’ locations. This feature enables customers to easily find your products and services at a location near them, boosting foot traffic and sales.  

Ansira Attract makes campaign planning and execution simple and efficient for all partners, regardless of experience level. By setting partners up with a wide range of marketing tactics proven to move the needle, this customer engagement tool enables them to better connect with local consumers across every stage of the buyer’s journey, maximizing their presence, foot traffic, and sales.  

Ansira Attract offers different advantages to brands and their channel partners. 

On the corporate side, Ansira Attract ensures that: 

• Campaigns across all markets meet quality standards 
• Messaging, creative, and offers are consistent and on-brand 
• Corporate gains insight into how customers perceive their brand 

Ansira Attract offers many advantages to channel partners, such as: 

• Ensuring all offers align with brand promotions 
• Filling gaps in marketing expertise 
• Streamlining and simplifying campaign planning, management, and launches 
• Guiding partners toward tactics that drive results 
• Steering customers toward partner locations  

Learn how Ansira Attract is helping real brands and local partners succeed. Here’s an example featuring one of our clients: 

Auto-Owners Insurance, a mutual insurance provider with a network of over 48,000 independent agents, sought to boost impressions and ad recall amid changing market conditions. Each state included in the campaign would require its own strategy, taking lines of business and spending targets into account. 

By leveraging Ansira Attract, the insurance brand built a sports-based media campaign with an omnichannel approach, securing linear media buys across premium properties, including the MLB, NBA, and NHL. By leveraging audience behavior and media consumption data and considering shifts in live sports viewership, Auto-Owners Insurance could better ensure that ad timing and placement were optimized to drive maximum recall.  

As a result of these targeted media efforts, the campaign resulted in a: 

• 33.5% year-over-year increase (YOY) in impressions 
• 94.3% YOY increase in conversions 
• 52.2% YOY increase in clicks  

Want the full story? Read the case study here.  

When you choose Ansira Attract as your marketing campaign tool of choice, you empower your partners to execute high-quality campaigns effortlessly. 

Book a demo of Ansira Attract.