How insurance agents generated 11K+ consumer actions with online business listings

An insurance company’s local agents had little to no managed digital presence and online lead flow. After enrolling in Ansira’s online business listings program, they achieved 11,145 combined consumer actions over 44 consecutive months, seeing significant year-over-year growth.  

An insurance company’s agents struggled with their online listings, showing little systematic digital presence beyond a company website. When a consumer in their area searched for a local insurance agent on Google, these agents were not visible — they had no verified Google Business Profiles, no accurate hours or phone numbers, and no presence on online directories. Though consumers were searching, leads were going elsewhere. 

The insurance company signed up for Ansira’s online listings program to put its agents on the map. After enrollment, Ansira’s Organic Media team claimed, verified, and actively managed each agent’s presence across the full publisher network, starting in November 2022. 

From 2022 to 2026, two of the insurance company’s agents generated a combined 33,392 Google impressions and 11,145 consumer actions, at a 33.4% average action rate with zero incremental cost per contact. They also delivered visibility across over 100 publisher platforms.  

Let’s zoom in on each agent’s success through Ansira’s online listings program.  

Agent #1

Before enrollment, Agent #1’s Google Business Profile was either unverified or non-existent. After enrolling in Ansira’s online listings program, this agent generated 117 consumer actions in the first month and went on to achieve a total of 6,080 Google actions at a 35.1% action rate over the next 44 months — meaning 1 in 3 impressions becomes a lead.  

From a strong first year through a record 2025, Agent #1’s listings have delivered consistent, growing returns. His 2025 total was his best full year on record — 18.6% above 2024: 

• 2022: 245 actions (program start) 
• 2023: 1,555 actions (baseline) 
• 2024: 1,462 actions (-6% YoY) 
• 2025: 1,734 actions (+18.6% YoY) 
• 2026: 1,084 actions (on pace ~1,632)

Agent #1 was the only agent surveyed with two locations listed. His combined 6,080 Google actions — the highest of any agent — demonstrate how listing every office location amplifies consumer reach. Even in his slowest month (July 2025), he still generated 86 consumer actions. No month has ever gone dark.

Agent #2

Before enrollment in the online business listings program, Agent #2 had no documented listing activity. After enrolling with Ansira on November 16, 2022, he produced 91 Google actions in the program’s first month. Forty-four months later, he went on to generate 5,056 total Google actions at a 31.6% action rate from 16,044 Google impressions and 978,825 publisher impressions. This agent still generates 100+ actions in most months from a single office location at zero incremental cost per contact. 

Agent #2’s listing grew materially from year one to year two and has held steady ever since, demonstrating that a well-managed listing maintains and compounds over time: 

• 2022: 168 actions (program start) 
• 2023: 1,269 actions (baseline) 
• 2024: 1,399 actions (+10.2% YoY) 
• 2025: 1,329 actions (-5% YoY) 
• 2026: 900 actions (on page ~1,350)

Agent #2 generated 5,065 Google actions, more than half of which were phone calls — the highest-intent consumer behavior, and the clearest signal that someone is ready to talk to an agent. With 2,598 inbound phone calls generated in 44 months from a single office location, Agent #2 averaged 59 calls per month at no incremental cost. Combined with 1,856 direction requests, his listing is a durable, always-on lead channel that has performed every month since enrollment.

Ansira’s online listings program distributes Agent #2’s listing across Google, Facebook, Apple Maps, Bing, and 100+ additional directories. The chart below shows monthly total impressions across all platforms. The 2023 volume spike reflects the period when additional publishers activated and began delivering discovery events beyond Google.