Longstanding client partnerships are at the heart of Ansira. We invest in understanding each organization’s unique needs, staying close to their business, and continuously evolving our brand-to-local marketing solutions to help them succeed.
With a client retention rate of 95% and a 7-year average client tenure, Ansira gives brands and channel partners experiences that make them feel valued while providing a platform and services that exceed industry expectations.
Among Ansira’s partnerships with 500+ brands and 1.6 million active users, Ford is a longstanding client whose relationship with Ansira has endured — even through evolving business needs and organizational shifts.
Ford’s client relationship with Ansira
Ford’s relationship with Ansira began in 1999 and has since expanded to 20 programs supporting the company’s brand-to-local marketing efforts. One of the most significant was the Ford Commitment Program (FCP), which launched in 2017 after Ford asked Ansira to build a more data-driven version of the successful Lincoln Commitment Program.
The Ford Commitment Program was designed to help Ford drive dealer performance by tracking compliance, measuring key performance indicators (KPIs), and administering marketing incentives. As Ford’s priorities evolved, Ansira continuously enhanced the platform to support new business requirements and provide the reporting and flexibility the program demanded.
Over its eight-year run, the program became a core part of Ford’s dealer marketing strategy, supporting the distribution of billions of dollars in dealer marketing incentives.
Ansira continues to support Ford amid supplier changes
In 2024, Ford experienced organizational changes that led them to transition the Ford Commitment Program to a different technology supplier. Even after the transition, Ansira remained invested in understanding Ford’s evolving needs and stayed connected to the organization and its dealer network.
Through those conversations, Ansira learned that dealers were facing challenges with the new program, including delays in implementation and missing functionality they had come to rely on, such as reporting and communication capabilities.
In early Q4 of 2025, Ansira reconnected with Ford’s new leadership to discuss their pain points and vision for a program overhaul. When Ford transitioned the program to a different supplier, Ansira had chosen not to decommission the original website. Instead, the team preserved the site, stored the code, and kept it live in a staging environment. That decision, along with Ansira’s continued attention to the relationship, meant the team was ready to step back in when Ford needed a partner who already understood the program, the dealers, and the business.
Ansira executes the new dealer performance program in record time
With just two months to overhaul Ford’s Commitment Program and launch by January 9, 2026, Ansira moved quickly to develop and execute a phased plan. By leveraging existing program infrastructure and rapidly adapting to Ford’s evolving needs, the team accelerated development and avoided starting from scratch.
Ansira repurposed the program dashboard, established new data feeds, and launched the updated site in just 60 days, despite the compressed timeline and shifting requirements, The team also provided dedicated, white-glove support for Ford’s dealers, demonstrating its ability to deliver a complex program at speed without sacrificing the support needed for a successful launch.
Ford’s response to FCP enhancements
Ford was impressed by Ansira’s flexibility and quick turnaround under an accelerated timeframe:
“Clint and his team took on a hefty challenge as they transitioned to be our 2026 FCP supplier,” said Inga Brake, Manager of the Ford Commitment Program. “They came in extremely prepared and immediately got to work, helping deliver a successful 2026 launch in a tight turnaround — without a doubt, our launch would not have been possible without their expertise and experience. Ansira is able to provide an unmatched experience.”
Build a lasting partnership with Ansira
At Ansira, a client relationship doesn’t end when a program changes hands. We stay invested in understanding our clients’ evolving needs and remain ready to support them when the opportunity arises.
Ford’s return to Ansira is a testament to the lasting relationships we build — and the value of a partner that never stops paying attention.
Looking for a longstanding partner who has your organization’s best interests in mind? Talk to one of the marketing experts at Ansira to get started.
