With new data and technology constantly emerging, brands have all the solutions they need to power their brand-to-local marketing. However, many of these organizations lack the business context needed to properly leverage this technology and make the right marketing decisions.
Luckily, brands can bridge the gap by supplementing their knowledge with a marketing and consulting service like AnsiraX.
AnsiraX enables brands to leverage marketing experts as an extension of their teams, giving them the industry expertise, strategic context, and hands-on execution needed to optimize their brand-to-local marketing.
What is AnsiraX?
AnsiraX is the consulting and services arm of Ansira, where our marketing consultants provide expert guidance and support to help brands optimize their brand-to-local marketing. These services are designed to address a wide range of areas across brand-to-local ecosystems, including current state assessments, strategic planning, marketing execution, technology orchestration and integrations, and creative design.
Who is AnsiraX designed for?
AnsiraX is meant to be utilized by brands that operate through a brand-to-local ecosystem, meaning they sell their products and services through local channel partners. It is also ideal for the channel partners that promote and sell these offerings.
For example, CVS is a national pharmacy brand with retail pharmacy locations (the brand’s channel partners) positioned across the United States. Marketing and consulting services through AnsiraX are designed to bring proven expertise and execution to both of these groups.
The AnsiraX team brings deep expertise across a wide range of industries, but our perspective doesn’t stop at a single vertical. Working across industries lets us spot patterns, apply proven strategies, and drive growth across environments. Some of our supported industries include:
What services does AnsiraX include?
Ansira’s consulting and marketing services feature a wide range of offerings that organizations can choose from based on their business needs.
Program strategy and management
Program strategy and management services through AnsiraX provide brands with strategic guidance to engage channel partners and customers, helping them better manage and optimize their partner programs.
With program strategy and measurement, brands get access to a wide range of capabilities:
- Current state assessments to better identify partner and customer pain points and opportunities for improvement
- Consumer and competitive research including market analyses, industry trends, competitive assessments, and consumer and partner profiling
- Marketing plans and recommendations, such as incentive program design, co-marketing, partner experience, go-to-market strategy, and CRM planning
- Loyalty program design and measurement
- Analytics and dashboard reporting for real-time performance measurement
- Data science and advanced analytics through forecasting, custom visualizations, and AI/machine learning prototypes
Omnichannel strategy, planning, and buying
Brands can leverage expert support to coordinate national initiatives with hyperlocal activation and media management to better drive awareness and guide consumers from awareness to purchase.
Drive return on ad spend and sales growth with the following omnichannel services:
- Intelligent audience identification
- National, regional, local, and hyperlocal activation
- Access to media inventory for full-funnel digital and traditional media activation
- AI-assisted audience identification, media planning, optimization, and reporting
- Coordinated hyperlocal media packages
Martech strategy and solutions
You can make your marketing tech stack work harder for you with strategic technology support, including design, implementation, maintenance, and quality assurance. With martech strategy and solutions, you can amplify the partner or customer experience with the following services:
- Technology consultation, including audits, roadmap development, and vendor selection
- Platform design, architecture, and maintenance, including marketing automation, customer data, loyalty, and email service provider platforms
- Orchestration and targeting development, configuration, and optimization
- Expert campaign support, including email development, tactic execution, campaign monitoring, and optimization
System integrations
AnsiraX provides end-to-end custom marketing solution support from design to execution. No matter the system, you’ll get ongoing assistance from a team of marketing technology experts to ensure a smooth transition.
System integrations services include:
- Pre-development discovery and technical design packages
- Client-driven, bespoke development solutions and roadmaps
- Centralized marketing portals for internal and external connectivity
- Product development with licensed platform teams
User experience and design
AnsiraX allows you to elevate customer and partner experiences with expert assistance researching, designing, developing, executing, and maintaining digital and physical experiences. You can drive greater engagement across your customer base and partner network with the following user experience and design services:
- Design research and usability testing
- Wireframes and prototyping
- Website and app design, development, and execution
- Experiential marketing and full-service event management
Creative services
With AnsiraX, you get access to a global team of designers you can call upon to create high-impact marketing materials customized to your local markets. Whether you want digital, print, or experiential assets, Ansira’s designers ensure every piece resonates with your target audience while remaining true to your brand standards.
Creative services through AnsiraX include:
- Digital design, including landing pages, emails, social, display, and billboards
- Print design, including posters, sell sheets, brochures, flyers, point of purchase displays, coupons, menus, direct mail, and vehicle wraps
- Motion graphics and animation, including post-production video editing, animated display ads, and social
- Copywriting, including ad copy, email, blogs, web content, social, radio, and TV
- Experiential design, including event signage, booth displays, trailers, promotional items, and event kits
- Template design where experts will adapt creative for template development
Benefits of AnsiraX
Brands that invest in marketing and consulting services through AnsiraX combine AI-powered technology with experienced marketing professionals who provide the context, judgment, and industry expertise needed to turn insights into action.
Victor Jefferson, Leader of Global Client Operations at Cisco Systems, said it best:
“The partnership we have with Ansira is more like an extension of our team. I think, for us, they in so many ways know our business, just as much if not better than we do.”
AnsiraX in action
A leading compact equipment manufacturer was planning to introduce new brands and product lines into their assortment. However, each one came with different target audiences, seasonality patterns, and buying cycles that required tailored local media strategies.
The brand utilized AnsiraX to create and launch a multi-location media program for its brand-to-local ecosystem, activating paid media on dealers’ behalf. The team helped the brand transform their program by unifying local efforts with standardized measurement, centralized optimization, and shared KPIs prioritizing high-intent lead generation for local dealers.
In just three months, the campaign drove 4,500+ conversions and accounted for 46% of total enterprise leads despite representing only 11% of active campaigns. This campaign also achieved a 51% lower cost-per-lead than other product launches while generating the highest demand.
Get support from the channel marketing experts at Ansira
Get the brand-to-local context you need to succeed with marketing and consulting services from Ansira. Reach out to one of our experts to get started.
