Insights by Charlie Coulange
VP, Business Development
Charlie Coulange
Charlie Coulange is a global expert in channel programs, partner marketing, and indirect sales strategy, with over 19 years of experience leading high-impact initiatives across the cybersecurity and information technology landscape. Currently serving as VP of Business Development at Ansira, Charlie architects and executes data-driven channel marketing strategies that fuel partner engagement, revenue growth, and brand loyalty across diverse industries including technology, financial services, QSRs, and manufacturing.
A recognized strategist in partner ecosystem transformation, Charlie brings a rare blend of operational and strategic insight. Her expertise spans PRM platforms, MDF and co-op fund optimization, rebates, incentive design, and scalable partner marketing automation. She has successfully driven channel innovation from all angles vendor, distributor, and partner earning a reputation for simplifying complexity, streamlining processes, and delivering measurable results.
With over a decade of direct experience in cybersecurity, Charlie has worked with some of the industry's most respected brands, aligning GTM strategies with executive leadership and technical teams to accelerate channel revenue. Multilingual and globally minded, she has also served as the U.S. Lead for WOMCY Talks, an initiative of LATAM Women in Cybersecurity.
Charlie is driven by a passion for empowering channel ecosystems to thrive turning every partner interaction into a strategic growth opportunity. Whether launching new programs, optimizing legacy structures, or building loyalty through incentives, she brings clarity, creativity, and commercial impact to everything she touches.
