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UPCOMING WEBINAR

The Future of Brand-to-Local Media: Scalable, Measurable, Effective

Struggling to prove the impact of your media spend or unsure which channels actually deliver ROI? Many brands face challenges balancing national strategy with local execution, all while trying to generate leads, scale efficiently, and maintain brand control. 

In this installment of AnsiraIQ, you’ll learn how to unlock the full potential of your media spend and achieve alignment across brand-to-local channels. Our experts will break down the fundamentals of media investment while revealing innovative tactics that drive measurable results across both short and long sales cycles. 

What you’ll learn: 

  • The role of “push vs. pull” media in driving leads and nurturing prospects 
  • How to evaluate and select the right media mix 
  • Best practices for building tailored media programs from scratch 
  • Ways to leverage centralized data for better insights and decision-making 
  • Approaches to reducing media waste and preventing audience overlap 

Join us on Thursday, October 30th, at 1pm ET / 10am PT to learn how to make media work harder for your brand with national-to-local consistency. Register now to acquire the tools and best practices you need to elevate your brand and empower your partners. 

You should attend if you:   

  • Manage a channel partner network   
  • Are in the automotive, beverage alcohol, financial services, franchise, health + medical, insurance, manufacturing, retail, technology, telecom, or quick-serve restaurant industry   
  • Are a C-suite executive, vice president, or director of marketing 

Register for the webinar

MEET THE SPEAKERS

Catie Cryder headshot

Catie Cryder

Catie Cryder is EVP of Media, driving the growth and operations of the company’s media practice. Catie previously served as Chief Operating Officer at Pinnacle Advertising, where she led agency operations, including tech, IT, media strategy, and media buying. During her tenure at Pinnacle, she also served as EVP, Media during which time she crafted bespoke media plans to match her clients’ desired customer journeys, focusing on reaching an audience with an increasingly fragmented media consumption.
Liz Nelligan headshot

Liz Nelligan

Liz Nelligan is a seasoned marketing professional with 15 years of experience specializing in media strategy. Throughout her career, she has led integrated campaigns across digital, social, and traditional channels, helping brands maximize reach, efficiency, and measurable impact. With deep expertise in audience insights, media planning, and cross-channel optimization, she has partnered with both emerging businesses and established global brands to craft strategies that drive growth and brand visibility.
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