Engaging the 80%: Strategies for Activating the Long-Tail 

Most partner ecosystems rely on a small percentage of high-performing partners to drive the majority of revenue. But what about the long tail – the other 80%? This session explores how companies engage, manage, and sometimes optimize the long tail of partners. Looking for our panelists to share approaches to balancing investments between top-tier and long-tail partners, using scalable turnkey marketing programs, differentiated support, and tailored strategies to drive partner engagement, efficiency, and growth – while making tough decisions about reducing or consolidating lower-performing partners.