UPCOMING WEBINAR
Partner Marketing: What’s Changing and What Matters Most
The forces shaping partner marketing are shifting fast — and what worked yesterday may not be enough to win tomorrow.
Join guest speaker Maria Chien (VP, Principal Analyst at Forrester) and Amalia Thomas (Chief Revenue Officer at Ansira) as they unpack the current state of partner marketing, explore the growing importance of context and consultative guidance, and discuss why unified platforms are becoming critical to effectively manage and scale partner ecosystems.
In this webinar, you’ll learn how to:
- Understand the current state of partner marketing ecosystems and what’s driving change in today’s market
- Respond to shifting buyer priorities and expectations
- Understand the impact of AI on the buyer’s journey
- Influence buying decisions and build long-term buyer confidence
- Discover the importance of combining context with technology to effectively reach both partners and customers
Join us on April 16th, 11am ET / 8am PT for data-driven insights on what’s changing in partner marketing — and what matters most for the road ahead.
You should attend if you:
- Manage a channel partner network
- Work in a complex sales and marketing ecosystem
- Are a C-suite executive, vice president, or director of marketing
Register for the webinar
MEET THE SPEAKERS
Maria Chien
Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design, and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
Amalia Thomas
Amalia is responsible for Ansira’s go-to-market strategy, including business development, local marketing activation, sales operations, organic growth, client retention, and partnerships. She most recently served as Executive Vice President of Client Development and Global Network Compliance at CJ, where she led client growth and talent development for CJ North America, and was responsible for scaling their operations globally with a focus on sustainable growth.