UPCOMING WEBINAR
Unclaimed Potential: Maximizing MDF Impact
Partners often neglect to spend their marketing funds — and those that use them don’t always invest in the most effective strategies. In both cases, your brand misses out on major revenue opportunities. That’s why to get the most value out of your MDF program, you need to remove the friction from fund management.
In this webinar, you’ll learn why so many MDF programs underperform and how you can break the cycle to:
- Drive stronger MDF adoption
- Overcome barriers to fund use
- Motivate partners to invest their dollars
- Boost ROI through automation
- Guide partners toward effective marketing tactics
Join us on Thursday, July 10th at 1pm ET / 10am PT to discover how to unlock the full potential of your MDF program at the Unclaimed Potential: Maximizing MDF Impact webinar.
You should attend if you:
- Director of partner funding and operations
- Partner account manager
- Channel account manager
- Partner marketing manager
- Partner incentives program manager
Register for webinar
"*" indicates required fields
MEET THE SPEAKERS
Laura Cooling Braasch
Laura Cooling Braasch is Vice President of Client Partnership at Ansira, where she leads strategic relationships with global enterprise technology brands. With deep expertise in channel program development and partner loyalty strategies, she serves as a strategic partner and trusted advisor to her clients—focused on delivering value and enhancing the partner experience across every stage of engagement. Her collaborative leadership and cross-functional approach, paired with a proven track record of transforming fragmented, complex global channel programs, have enabled clients to streamline operations within Ansira’s solutions—infusing creativity and strategic insight to deliver measurable business impact.
Dwenya Pouncy
Dwenya Pouncy is a Senior Director of Strategy at Ansira. With 20+ years of expertise in omnichannel marketing, Dwenya Pouncy is a results-driven leader specializing in the development and execution of advanced strategies that drive customer engagement, revenue growth, and measurable KPI improvements. Her career spans audience-centric marketing across B2C, B2B, and partner marketing, with a particular focus on leveraging digital and traditional media channels, data analytics, and innovative approaches to connect brands with diverse industries.
Joshua Welch (moderator)
Joshua Welch is the Director of Solutions Consulting at Ansira, where he plays a pivotal role in connecting Fortune 1000 brands with technology solutions tailored to their unique needs. With a blend of strategic insight and technical acumen, he guides clients through the capabilities of Ansira’s NextGen ecosystem, helping them navigate complex challenges and identify the most effective paths forward.