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UPCOMING WEBINAR

How to Build an AI-First Organization

Being “AI-curious” is no longer enough — the conversation has now shifted from whether to adopt AI to how to scale it effectively. However, many brands don’t know where to start in their AI journeys or what resources they need to accomplish these transformations organization-wide. 

In this expert-led session, you’ll learn what it takes to become an AI-first organization, leveraging AI not as an isolated tool, but as a core operating principle that shapes strategy, decision-making, operations, and competitive positioning. You’ll discover how to shift seamlessly from AI experimentation to execution while identifying the most high-value use cases and driving adoption at scale.  

Plus, see how Ansira fueled its own AI-first operating model by minimizing barriers to transformation through a centralized team — and how you can apply this approach to your own organization.  

In this webinar, you’ll learn: 

  • What it means to operate as an AI-first organization 
  • Where to start when incorporating AI across your organization 
  • What a practical roadmap for AI transformation looks like 
  • How to drive discovery, adoption, governance, and execution through a centralized AI team 

Join us on Thursday, July 9th, at 11am ET / 8am PT to learn how to launch your organization’s AI transformation with more clarity, stronger governance, and a more scalable path to adoption. 

You should attend if you:      

  • Manage a channel partner network        
  • Work in a complex sales and marketing ecosystem      
  • Are a C-suite executive, vice president, or director of marketing     

Register for the webinar

MEET THE SPEAKERS

Jorge Tite headshot

Jorge Tite

Jorge Tite is the Head of AI Transformation at Ansira, where he leads the company’s efforts to use AI at the core of how the business operates, governs, and scales innovation. He brings 30 years of experience in software development and 20 years of experience in MarTech and TCMA, with deep expertise in brand-to-local. Since joining Ansira in 2024, Jorge has helped shape Ansira’s AI-first operating model, combining strategic leadership with hands-on execution.
Alexander Kreil headshot

Alexander Kreil

Alexander Kreil is a Senior AI Architect at Ansira, where he is part of team building and extending the company’s AI-first operating model. Before joining Ansira, he spent 6+ years consulting in the AI and automation space, working with organizations on CoE design, governance frameworks, and automation programs. His work has focused on the organizational and technical sides of AI and AI adoption: how companies structure, prioritize, and build the capabilities and solutions needed to move from pilots to lasting change.
James Morse headshot

James Morse (moderator)

James Morse is SVP of Growth & Strategic Partnerships at Ansira, where he focuses on scaling channel marketing through AI, partnerships, and commercial strategy. He brings more than 17 years of experience across product marketing, product strategy, lifecycle management, and go-to-market leadership, with a track record of helping organizations clarify strategy, sharpen positioning, and translate complex innovation into narratives that drive adoption and growth.
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