Ansira Connect: Your Customer Journey Platform for One-to-One Marketing

Connecting partner marketing efforts to revenue is one of the biggest challenges enterprise brands face. With a network of partners running local campaigns on your brand’s behalf, it can be difficult to prove that these efforts are actually making an impact. 

Ansira Connect solves this challenge by helping partners deliver personalized, one-to-one marketing while giving brands clear visibility into performance and revenue impact.  

From direct mail to email to contact management, this customer journey platform enables meaningful engagement between your partners and consumers at every stage of the buyer’s journey. 

Ansira Connect is a customer journey platform that enables partners to interact meaningfully with consumers using one-to-one targeting, customer data activation, and seamless contact management. This module of the Ansira platform allows users to monitor the customer journey from campaign to conversion, enabling them to track leads, calls, registrations, orders, and sales in a single location.  

Ansira Connect is intended for use by corporate brands and the channel partners that sell their products and services nationally or globally.  

For example, The North Face is an outdoor clothing and gear brand that sells its products through retailers like Dick’s Sporting Goods and Nordstrom. Ansira Connect is designed for brands and partners like these. 

This customer journey marketing platform is ideal for organizations across a wide range of industries, including: 

• Food and beverage   
• Health and medical   
• Financial services and insurance   
• Retail   
• Automotive   
• Manufacturing   
• Telecommunications   
• Franchise   
• Technology 
• Beverage alcohol   
• Hotels, travel, and hospitality   

Ansira Connect makes one-to-one marketing seamless with intuitive direct mail, email, contact management, and data activation capabilities. This customer journey platform helps partners convert high-intent consumers with personalized tactics and impactful messaging while providing brands with visibility into revenue growth.

Direct mail provides an excellent means of standing out in a highly digital world. With Ansira Connect’s direct mail marketing tools, your partners can easily create, send, and track their direct mail materials effortlessly while forging robust customer relationships. 

The module provides various direct mail options, such as flyers, brochures, and postcards, allowing you to personalize materials based on local events, customer purchases, or important milestones. Plus, you can easily integrate your CRM with Ansira Connect to ensure accurate audience list segmentation.

Ansira Connect utilizes one-to-one marketing to empower your partners to build, deploy, monitor, and manage email communications within a single location while giving your brand insight into opens, clicks, bounces, and more. You can also integrate Ansira Connect with your CRM to ensure optimal connectivity and efficiency.

Target customers more accurately by creating advanced segments from purchased and brand-owned contact lists to use for your direct mail or email marketing. By centralizing list management with Ansira Connect, you can gain greater control over segmentation while driving higher-quality leads that are more likely to convert. 

Get valuable customer data you can use to discern what resonates best with your audience and use those insights to inform your marketing strategy. Meaningful data acquisition and activation can help increase brand awareness and, ultimately, conversions. 

Leveraging Ansira Connect to streamline your one-to-one marketing personalization and targeting means creating tailored experiences that resonate with customers while increasing the likelihood of conversions. 

Brands that use Ansira Connect for their one-to-one marketing will experience: 

• Data centralization 
• Complete visibility into partner performance 
• Clear ties between marketing activity and revenue 
• Seamless CRM and marketing stack connectivity  

Ansira Connect offers a wide range of benefits to partners, such as: 

• Visibility into campaign effectiveness 
• Seamless call, lead, and conversion tracking  
• Data insights to justify marketing investment 

Ansira Connect helps real brands and local partners optimize their customer journey marketing. Here’s a use case featuring a well-known brand: 

Edible Arrangements relied heavily on email to drive engagement and repeat purchases, but was burdened by an expensive email service provider with features it didn’t need. 

Ansira helped the brand optimize its email and eCRM programs through audience segmentation, targeted offers, and a new ESP better aligned to its goals. Ansira also helped launch a Mother’s Day IP-warming campaign to strengthen email deliverability and performance. 

The results included a 175% increase in online orders, 50% cost savings, and Mother’s Day revenue that exceeded goals by 45%. 

Increase conversions and connect your channel marketing to revenue with Ansira Connect. Book a demo for a free walkthrough of the platform.