Through-Channel Marketing Automation
We create customer experience experts.
Customers today expect Amazon-like buying experiences, and they will go elsewhere if they don’t get them. With those experience competitors becoming as important as your industry competitors, you can’t afford to give your customers anything less than an outstanding experience every time.
For brands with channel partners — what we call brand-to-local — this is especially critical, because customers don’t distinguish between a website, a dealer or storefront, or a Facebook post. They just expect relevancy and personalization with every brand interaction, whether digital or physical. In order to meet the demands of the Expectation Age, you and your channel partners must be in sync.
Recognized as a leader in “The Forrester Wave™: Through Channel Marketing Automation, Q2 2018,” Ansira specializes in solving those brand-to-local marketing challenges. Our proprietary Ansira Edge Technology SuiteSM and white-glove services help brands and their channel partners work together to deliver seamless customer experiences — ultimately leading to greater return on investment (ROI) for both.
Streamline Marketing Efforts
TCMA technology ensures marketing consistency across the entire brand-to-local ecosystem. Brands can maintain their high standards while giving their partners opportunities to localize, personalize, and activate marketing messages.
With Ansira Edge, channel partners have access to a single portal for brand-approved assets, offers, and business rules, which eliminates the guesswork when it comes time to market locally. By providing compliant tools and processes, as well as payment autonomy, brands empower their partners to deliver the local experiences that customers expect — every time.
Greater Insights and Fund Management
With TCMA technology, you can design and implement co-op and market development fund (MDF) programs to guarantee no marketing dollars go unspent. Ansira Edge ensures strategic program design, compliance, administration, reimbursements, sales incentive management, and more.
Ansira’s TCMA technology also gives brands greater visibility into their partners’ marketing activities. Clear insight into that activity impacts planning, tracking, and evaluating trade partner spending. When brand marketers know the real local performance numbers, they can better forecast.
More Than Just Technology
With Ansira, you get more than just a TCMA technology solution. The martech makes automation, transparency, and control possible. What makes us different is the service.
Ansira Edge is modular and scalable to fit your business needs. But we don’t just hand you the keys and expect you to know how to drive. We offer guidance to brand and channel marketers every step of the way. You get a team dedicated to your TCMA portal that ensures everything going in and coming out is accurate and meets your high standards. We also provide customer support across phone, email, chat, and self-serve options.
In addition, our TCMA services are informed by expertise in CRM and loyalty and national and local media, so we can provide holistic, end-to-end marketing solutions unlike other digital marketing agencies, software-as-a-service (SaaS) solutions, or martech firms.