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Preparing for Holiday 2021: 5 Considerations for Any Retailer’s Strategy

e-Commerce

Preparing for Holiday 2021: 5 Considerations for Any Retailer’s Strategy

As retailers prepare for the upcoming 2021 holiday season, there are big questions as to what Holiday 2021 will look like. Read 5 things you should be considering regardless of the shape and size of the holiday season this year.

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The Impact of Consumer Privacy on Facebook Conversions

Performance Media Marketing

The Impact of Consumer Privacy on Facebook Conversions

With iOS changes continuously rolling out, as well as the impending deprecation of 3rd party cookies, it is more important than ever to future-proof your media approach.

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Making the Most of the Mailbox: Why Print Stands Apart

Performance Marketing

Making the Most of the Mailbox: Why Print Stands Apart

In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.

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Bridging the Gap Between Brick and Mortar to Ecommerce

Local Marketing Activation

Bridging the Gap Between Brick and Mortar to Ecommerce

Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.

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Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

Customer Experience

Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.

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5 Steps for Choosing the Right CDP for Your Business

Data and Insights

5 Steps for Choosing the Right CDP for Your Business

If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.

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