CommercePlaying the Long Game: Adobe’s Commerce Strategy with Magento
Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.
AdobeBring Your Own Data: The Steppingstone to a Data-Driven Organization
The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.
EiQEiQ Sponsor Spotlight: Massimo Arrigoni of BEE
Get to know EiQ sponsor BEE in this Q&A with the brand's CEO, Massimo Arrigoni.
Customer ExperienceComing to a Store Near You. Top 5 Trends of 2021.
Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.
EiQEiQ Sponsor Spotlight: Tasha Reasor of Iterable
Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.
Channel Partner MarketingAs Shoppers Shift to eCommerce, a MAP Policy is a Must
As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.