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Our best advice for brand-to-local marketing.

7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold |

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff |

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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How to Succeed in the Expectation Age

By Andy Arnold |

How to Succeed in the Expectation Age

Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.

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Why Channel Marketing Requires a Brand-to-Local Approach

By Adam Vandermyde |

Why Channel Marketing Requires a Brand-to-Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

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The New Role of Tech Channel Partners

By Courtney Acuff |

The New Role of Tech Channel Partners

As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.

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The Benefits of Bots

By Luigi Ferguson |

The Benefits of Bots

Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.

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