Blog

Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

In this blog series, we will help highlight some key steps and actions that will be critical to re-entry into the New Normal. While we haven’t yet found the oracle that has seen what the country will look like in a post-COVID world, we can take the lessons we’ve learned thus far and apply them to create an easier transition. This first step is what we call, “Knowing and Planning.” 

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

Your future profitability depends on your partners’ ability to captivate local customers.

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.