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A Quick Guide to Optimizing Email Metrics

By Richard Flores |

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold |

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff |

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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How to Succeed in the Expectation Age

By Andy Arnold |

How to Succeed in the Expectation Age

Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.

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Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff |

Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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Why Channel Marketing Requires a Brand-to-Local Approach

By Adam Vandermyde |

Why Channel Marketing Requires a Brand-to-Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

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