Blog

Tips for measuring the effectiveness of your market development fund programs.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

Many of the top global brands got there thanks to distributed sales. But it takes work.

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.