Email MarketingEmail Design Systems: Laying the Groundwork for Collaboration
Introducing a modular approach into your email workflow can lead to increased efficiency, decrease production costs, and make it easier for you to iterate and innovate on your designs. Here's how.
Email MarketingLife After Bronto: Finding Your Next ESP
When Bronto announced in March that it was riding off into the digital sunset, customers were given only a matter of months to determine their ESP future. We're taking the guesswork out of the decision making process with steps to consider when evaluating a new ESP.
Channel EnablementFrom Gas to Electric: Dealer Assistance Required
To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.
Local Marketing ActivationEmpowering Brands and Partners to Execute Local Campaign Activations at Scale
For end-to-end hyperlocal activation at scale brands must provide support for partners from planning to testing to evolving, and everything in-between.
CommercePlaying the Long Game: Adobe’s Commerce Strategy with Magento
Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.
AdobeBring Your Own Data: The Steppingstone to a Data-Driven Organization
The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.