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Email Design Systems: Laying the Groundwork for Collaboration

Email Marketing

Email Design Systems: Laying the Groundwork for Collaboration

Introducing a modular approach into your email workflow can lead to increased efficiency, decrease production costs, and make it easier for you to iterate and innovate on your designs. Here's how.

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Life After Bronto: Finding Your Next ESP

Email Marketing

Life After Bronto: Finding Your Next ESP

When Bronto announced in March that it was riding off into the digital sunset, customers were given only a matter of months to determine their ESP future. We're taking the guesswork out of the decision making process with steps to consider when evaluating a new ESP.

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From Gas to Electric: Dealer Assistance Required

Channel Enablement

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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Empowering Brands and Partners to Execute Local Campaign Activations at Scale

Local Marketing Activation

Empowering Brands and Partners to Execute Local Campaign Activations at Scale

For end-to-end hyperlocal activation at scale brands must provide support for partners from planning to testing to evolving, and everything in-between.

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Playing the Long Game: Adobe’s Commerce Strategy with Magento

Commerce

Playing the Long Game: Adobe’s Commerce Strategy with Magento

Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.

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Bring Your Own Data: The Steppingstone to a Data-Driven Organization

Adobe

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.

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