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Agile Transformation: Practice What You Preach

Ansira Edge

Agile Transformation: Practice What You Preach

The transformation to agile is more than a set of processes to carry out, it requires a company-wide movement.

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Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

Customer Experience

Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."

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Personalizing the Customer Journey with Adobe Experience Platform

Adobe

Personalizing the Customer Journey with Adobe Experience Platform

Businesses and customers have the same goal. They both want the customer's journey with their brand to be effortless, predictive, intuitive, seamless, and valuable. Customer Journey Orchestration allows you to create these seamless experiences across customer touchpoints, but you will need the right tool.

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The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Strategy

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.

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Restaurant Pivots That Are Here to Stay

Customer Experience

Restaurant Pivots That Are Here to Stay

In order to compete, restaurants of all shapes and sizes must keep up with the evolving, technologically rich environment.

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4 Ways to Measure the Value of Your Loyalty Program

Loyalty Programs

4 Ways to Measure the Value of Your Loyalty Program

To empower loyalty program success, brands need data to understand what motivates and drives consumer loyalty behaviors. These measurement tools provide insight into program performance uncovering how to better deliver your value proposition across customer interactions.

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