Performance MarketingMaking the Most of the Mailbox: Why Print Stands Apart
In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.
Local Marketing ActivationBridging the Gap Between Brick and Mortar to Ecommerce
Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.
Customer ExperienceCustomer Journey Mapping and Its Essential Place for Today’s Modern Marketer
As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.
Data and Insights5 Steps for Choosing the Right CDP for Your Business
If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.
Local Marketing ActivationNavigating the Semiconductor Shortage With a Focus on Fixed Operations Sales
The global shortage of semiconductors is impacting the auto industry on a massive scale. As chip production begins to ramp back up to meet demand, dealers can pivot now to a fixed operations focus to offset the loss in revenue.
Email MarketingWhat Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?
Apple recently made waves with the announcement of new privacy advancements for iOS 15, specifically with their Mail Privacy Protection feature. How will this affect email marketers? Here's what we know now and how to prepare.