Ansira EdgeAgile Transformation: Practice What You Preach
The transformation to agile is more than a set of processes to carry out, it requires a company-wide movement.
Customer ExperiencePersonal vs. Personalized in the Quest for Creating Meaningful Customer Experiences
When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."
AdobePersonalizing the Customer Journey with Adobe Experience Platform
Businesses and customers have the same goal. They both want the customer's journey with their brand to be effortless, predictive, intuitive, seamless, and valuable. Customer Journey Orchestration allows you to create these seamless experiences across customer touchpoints, but you will need the right tool.
StrategyThe Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
Customer ExperienceRestaurant Pivots That Are Here to Stay
In order to compete, restaurants of all shapes and sizes must keep up with the evolving, technologically rich environment.
Loyalty Programs4 Ways to Measure the Value of Your Loyalty Program
To empower loyalty program success, brands need data to understand what motivates and drives consumer loyalty behaviors. These measurement tools provide insight into program performance uncovering how to better deliver your value proposition across customer interactions.