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Playing the Long Game: Adobe’s Commerce Strategy with Magento

Commerce

Playing the Long Game: Adobe’s Commerce Strategy with Magento

Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.

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Bring Your Own Data: The Steppingstone to a Data-Driven Organization

Adobe

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.

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EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

EiQ

EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

Get to know EiQ sponsor BEE in this Q&A with the brand's CEO, Massimo Arrigoni.

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Coming to a Store Near You. Top 5 Trends of 2021.

Customer Experience

Coming to a Store Near You. Top 5 Trends of 2021.

Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.

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EiQ Sponsor Spotlight: Tasha Reasor of Iterable

EiQ

EiQ Sponsor Spotlight: Tasha Reasor of Iterable

Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.

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As Shoppers Shift to eCommerce, a MAP Policy is a Must

Channel Partner Marketing

As Shoppers Shift to eCommerce, a MAP Policy is a Must

As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.

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