As customer needs and preferences continue to evolve and increase in complexity, so do the partner ecosystems required to enable them. Navigating this complexity challenges even the most adept organizations, requiring them to have detailed visibility, effective collaboration, and a thorough understanding of local markets. Most approach this problem by leveraging many disparate tools, however, this frequently leaves them with even less visibility, more complexity, and disengaged partners. For many, the obvious answer is a solution that couples an integrated, holistic partner management platform with guidance services, enabling them to bring their ecosystem into one view while also lending the expertise necessary to succeed.
In January of 2025, Ansira commissioned Forrester Consulting to explore the current state of partner marketing and orchestration, surveying 322 US marketing leaders responsible for partner strategy at their organization.
Explore the research here for key insights on the power an end-to-end platform can have on your partner ecosystem.
