Moët Hennessy needed special print materials but found the cost of placing individual orders was too high. Ansira helped the brand leverage consolidated printing and achieve 84% cost savings.
The challenge
Individual print orders were too expensive
Moët Hennessy luxury brands required special coatings on print materials to uphold their brand image in retail locations. However, when ordering these items in small quantities, they found that pricing was too high for individuals to accommodate. As a result, they were forced to leave print marketing opportunities on the table.
Given their print struggles, the need arose for Moët Hennessy to leverage high-impact print services while reducing costs.
The solution
Consolidated printing cut costs by 84%
Ansira recommended offline bulk orders to help consolidate the cost of special print items. With Ansira’s help, Moët Hennessy established a group print order for 10 brands utilizing 51 unique creative designs. Nearly 15,000 print pieces were distributed across 27 contacts and 15 states.
If every user had placed an order individually rather than buying in bulk, the total cost would have amounted to over $1M. With consolidated printing, the total came out to only $162,240.50, saving the brand over $840K. That’s a total of 84% in cost savings!
Thanks to print consolidation through Ansira, Moët Hennessy is now able to double the number of marketing materials they can distribute in market.