Ansira’s targeted exclusion strategy helped an insurance company increase leads by 73% and reduce costs by 11%.
The challenge
An insurance company’s lead generation strategy was lacking
Leads. Leads. Leads.
Insurance agents want more (quantity) and more (quality) leads. Always and forever.
One particular insurance company wanted to drive more leads for their agents through paid media but needed help optimizing the target audience. Again, quantity and quality.
The solution
Exclusion targeting caused a 73% increase in leads
With the help of the Ansira team, this insurance company applied custom audiences as exclusion targeting on Facebook and programmatic display to target only the people most likely to convert.
Ansira worked with the client’s data management platform partner to source two audiences of unlikely converters: the current customer list and people who have seen many ad impressions in a predefined time.
The team then applied these audiences as exclusions to Facebook and programmatic display and measured the impact.
The client saw a 73% increase in leads and an 11% cost-per-lead reduction.
A member of the team shared, “We were able to target the right individuals and scale new customer acquisition while reducing costs spent on wasted impressions.”
That’s what Ansira does. Efficient and effective local marketing.
