How Four Roses Bourbon reduced costs by 36% with consolidated printing

Four Roses Bourbon managed their POS with Excel spreadsheets. Since switching to Ansira’s centralized solution, they consolidated printing, saved $91K, and reduced unit costs by 36%.

Four Roses Bourbon, founded in Kentucky over 135 years ago, is one of the leading bourbon distilleries in the United States.

However, the Four Roses team still managed point-of-sale (POS) orders with Excel spreadsheets for all campaigns. Although the volume and complexity of their print items were increasing as distributors were added, they used a system that required heavy email usage, tasked too many resources with oversight, and generated excess print orders.

Wasted time. Too much human capital. Excess output.

Ellen Redmon, a marketing specialist at Four Roses, managed POS for all sales and marketing across the company. When reps ordered new items, Ellen gathered details and shipping addresses for each order and submitted that information to print.

However, Excel reports did not show Four Roses where their print jobs sat within the production cycle. On top of that, Excel spreadsheets:

• Were difficult to circulate
• Lacked detailed tracking information
• Did not allow for bulk ordering (to reduce costs)

Four Roses needed help to effectively keep up with its rapid growth.

Four Roses streamlined their POS systems by leveraging Ansira’s centralized platform. This consolidated printing solution empowers brands to easily manage bulk print orders for distribution across multiple partners.

Ansira was able to help Four Roses save time, track accountability, monitor spend, and reduce costs and waste.

The financial results were significant and measurable:

• $91,000+ in cost savings
• 36% reduction in unit cost

With Ansira, sales reps log into their existing account to place orders directly in the system rather than logging in to multiple systems or managing spreadsheets. This means Four Roses Bourbon can:

• Automatically format files in a production-friendly way
• Enable users to pre-populate forms with order details
• Support on- and off-premise orders in one shot

This means independent teams can print and deliver pieces more precisely within a particular timeframe, improving speed to market and lowering unit costs.

Finally, the Ansira platform also provides transparency into production and tracking and delivers a complete historical record of past orders. This lookback helped Four Roses better understand who they printed for, where the POS items went, and how many of each particular item they ordered.