Duck Donuts increases purchases by 116% with Meta and Google campaigns

Due to declining YoY same-store sales, Duck Donuts wanted to drive more purchases while navigating a major agency transfer. Thanks to Ansira’s efforts creating a simplified paid media structure, the brand saw a significant increase in sales within the first 90 days.

Like many franchises, Duck Donuts saw a decline in same-store sales from 2023 to 2024. That’s why when Ansira became the brand’s Agency of Record (AOR) in May of 2024, they were met with the goal of increasing sales.

However, given the recent agency transfer, time was of the essence. Ansira had less than five business days to transfer media account ownership and create new ad accounts while causing minimal interruption to store performance. After handling the transfer, Ansira would have to immediately take action to improve performance and increase sales.

Ansira acted quickly to transfer and create new media accounts and developed a simplified campaign structure across Meta and Google. Because 80% of Duck Donuts’ sales occur in store, they focused the campaign entirely on sales and store traffic.

Within the first 90 days of the agency transfer, Ansira helped the brand increase store visits by 375% and boost total purchases by 116%. Duck Donuts also saw significant cost savings during these 90 days, achieving a $5.36 cost-per-purchase — an 80% decrease from the previous year.