Duck Donuts increases YoY sales for their annual promotion

Duck Donuts was preparing to run their annual National Sprinkle Day promotion with the goal of increasing purchases from the previous year. Ansira helped them launch an awareness campaign on Meta, resulting in greater same-store sales.

Same-store sales for retail chains often suffer year over year due to various macroeconomic factors. That’s why Duck Donuts endeavored to increase the volume of orders and sales for their National Sprinkle Day promotion. The brand previously ran this promotion in 2023, offering a free sprinkle day box with the purchase of a half dozen donuts.

For their 2024 National Sprinkle Day promotion, Duck Donuts ran an in-store-only BOGO sale — buy one vanilla confetti donut, get one free. To promote this sale, Ansira helped the brand launch a 90-day Meta awareness campaign, and the numbers speak for themselves.

Thanks to Ansira’s paid media strategy, Duck Donuts saw a 6% increase in sales and a 13.7% increase in transactions from 2023, along with 704 offer redemptions nationwide.