DISH Network increases co-op fund utilization by 17%

DISH Network had concerns about its retailers’ digital presence, marketing compliance, and fund use. With Ansira’s help establishing various digital marketing and fund management solutions, they increased co-op use significantly from the previous year.

Category-leading broadcast satellite provider, DISH Network, faced challenges when its complex network of 4,000+ retailers struggled to establish a competitive digital presence in local markets and adhere to DISH’s brand standards for creative and messaging.

DISH also had concerns about fraud within the claims processes, ineffective co-op fund use, lack of reporting on co-op advertising, and lack of visibility into what ads were in market.

Ansira worked directly with DISH’s brand team and local resellers to establish and optimize retailers’ digital presence, ensure brand compliance, and eliminate fraud in the claims process. The team also provided easy access to relevant performance metrics on local marketing and in-market ads and helped monitor co-op funds utilization.

Ansira’s solutions for DISH included:

• Setting up digital marketing tactics and digital bundles for retailers
• Increasing retailer enrollment in proven digital tactics
• Establishing performance benchmarks on paid digital media
• Implementing robust funds management, including instant pay and advanced claims processes
• Providing ad-building technology and digital asset management to ensure compliance
• Providing easy-to-use marketing analytics to track performance across all local digital marketing executed by the brand, field teams, and local retailers
• Offering ongoing expert local marketing support directly to DISH retailers

As a result of these solutions, co-op use jumped to 73.3% — a 17% increase from the previous year — and participating retailers went from having a poor digital presence to exceeding performance benchmarks.