Bobcat drives 238% more conversions by increasing dealer engagement

Bobcat, a global manufacturing company, partnered with Ansira to increase dealer engagement, driving 238% more conversions.

Bobcat is a global manufacturing company that designs, manufactures, markets, and distributes compact equipment, including loaders, excavators, utility vehicles, compact tractors, and attachments. 

With over 700 dealerships throughout the United States and Canada, the company sought to increase engagement and improve their dealers’ marketing. 

But there was a problem: lack of dealer engagement. 

Bobcat recognized that dealers’ marketing participation had dwindled over the last year. So, they wanted to focus on ways to improve participation and educate their dealers on the importance of a consistent marketing presence. 

Ansira was brought in to help Bobcat overcome these challenges.

A three-month commitment length was added to all paid media tactics (while keeping the six-month option). Bobcat also incorporated shorter promotional tactics, such as Facebook lead generation campaigns.

With the help of Ansira, the Bobcat team added new forms for quick and easy campaign enrollments and corporate-funded campaigns.

The results were realized quickly:

• Dealer participation rate (including unique dealers) increased significantly
• Co-op fund utilization jumped
• Paid digital subscriptions increased by 4X
• Click-through rates bumped 2X from “test and learn” campaigns

Ansira helped Bobcat achieve a conversion rate 238% higher than their goal, driving more conversions in Q1 than the entire year’s goal across all dealer types.

Plus: With more enrollment, Bobcat dealerships are continuously becoming more educated about the importance of a consistent marketing presence.

As our State of Local Marketing Report finds year after year, educated partners at higher levels of marketing maturity drive more revenue.