Allied Air optimizes marketing fund management with Ansira Incent

Allied Air needed a more efficient way to optimize marketing fund management across their multi-tier distributor model. With Ansira Incent, the HVAC brand was able to streamline MDF programs and ensure strategic fund use across local distributors.

Allied Air, a leading HVAC manufacturer, needed a more strategic and efficient way to manage their co-op marketing programs.

“I have learned in the 10 years of being at Allied that marketing co-op is a very important key to growth for our customers,” said Becca Kingery, Senior Manager of Marketing Programs at Allied Air. “And being in a two-step distribution model, it’s very important for us to have those levers in place for businesses to succeed.”

Kingery expressed her desire for a co-op solution the brand could implement quickly while still leveraging a level of customization. The goal was to gain greater visibility into marketing funds, drive measurable returns, and achieve sustainable growth through investment optimization.

Allied Air selected Ansira as their distributed marketing solution to optimize fund management, increase visibility, and enhance partner engagement. By leveraging Ansira Incent, the brand transformed their approach, ensuring that every dollar invested was strategically allocated for maximum impact.

“Because we are more strategic in how and where we manage our funds, our investments have become smarter and smarter,” said Kingery.

With Ansira Incent, Allied Air was able to:

• Gain real-time insights into marketing fund utilization
• Ensure proper fund allocation with compliance tracking
• Provide local distributors with strategic marketing resources
• Drive record-breaking growth for seven consecutive years

In addition to more efficient fund management, Ansira Incent also enabled Allied Air to better maintain customers amid shifts in market conditions and inventory availability.

“Marketing’s job is to stay focused on the trends and long-term strategies that help our distributors succeed — so that’s really where marketing development funds (MDF) come into play,” Kingery explained. “If we can give [distributors] funding with guidelines on how to invest that money, we’re guaranteeing ourselves a return on that investment and ensure that they have the right people in place locally to implement the marketing strategies.”

Thanks to Ansira, Allied Air empowered its local distributors with the tools and resources necessary to execute effective marketing strategies, reinforcing customer loyalty and strengthening its position in the HVAC industry.

“Because of Ansira, we have an annual target that for every dollar we invest, we get a minimum of 200% return on that investment. What we actually see is in the thousands,” said Kingery.