The Data-Driven Results Marketing Leader

Ansira models and activates 1st, 2nd & 3rd party data, delivering performance marketing programs at a national and local level with unprecedented results and long-term profitability.

What We Do

Data and Results are the two pillars we’ve built our practice on. In today’s world, information is king but can be useless if it’s not totally understood. Only after immersing into client, consumer, competitor and industry data can you produce the most powerful strategies that will ultimately drive results.


We are experts in activating and modeling 1st, 2nd and 3rd party data. All our strategies are not driven by a gut reaction; they are rooted in statistical validation. Every creative concept to omni-channel campaign execution is informed by data and intelligence. We continually measure, test and optimize to always improve our clients’ marketing performance.


We deliver unprecedented results for world-class brands. We work with 25+ Fortune 500 brands and have achieved a 96% client retention rate throughout our history. Our clients hire us for the results we deliver through creative & web development, performance media, CRM & loyalty, and local & channel marketing.

How we do it

Ansira is the leader in modeling and activating 1st, 2nd & 3rd party data. Ansira uses data to inform everything we do, allowing us to deliver performance marketing programs both at the local and national level that deliver measurable results for our clients.


With data-driven strategies at the core, we utilize best-in-class marketing technologies and services across B2B and B2C verticals delivering unsurpassed results leading to long-term profitability.

Leadership Team

Meet the fearless leaders of our agency. They all embody our values, and each brings a different skill set to offer to our team.

Martin Reidy

President and CEO

A distinguished digital and direct marketing industry veteran, Martin Reidy has previously served as CEO of Meredith Xcelerated Marketing, Publicis Modem and Dialog, and R/GA Interactive. In his prior positions, Martin has led teams as large as 2,500 employees spread across 50 countries managing marquee client accounts with Fortune 500 global brands. Martin started his career as a partner at consulting firm, Bain & Co., before moving to EMI Music/Capitol Records as Senior Vice President; he has also served as an advisor to major industry players and investment firms in digital and data driven marketing solutions.

Martin graduated with a bachelor’s of science degree from the University of California Berkeley, Walter A. Haas School of Business and received his masters of business administration from The Wharton School, University of Pennsylvania.

Andy Arnold

Executive VP, Client Partnership

Andy Arnold joined the company in August 2001 and currently heads the client partnership team and sits on Ansira’s executive committee. He was instrumental in developing Ansira’s experiential service offering and leads that group. Andy has launched several initiatives for automotive manufacturers, including trade promotion programs and marketing automation services. Additionally, he manages the Irvine, California office.

Previously, Andy was associated with Coolfire Interactive (a WPP digital company) and Maritz in Detroit and St. Louis. Andy has a bachelor’s degree from Miami University in Ohio and a master’s in business administration from Pepperdine University.

Jim Badum

Executive VP, Chief Growth Officer

Jim is instrumental in developing new business while managing the Houston office. Having spent the bulk of his time client-side with such companies as PepsiCo, Taco Bell, Paramount Farms, Enron, Pennzoil and Shell, along with being a former president of Tabs Direct (Omnicom), Jim is well versed in leading major turnarounds and brand positioning. Jim led the strategic concept development and marketing efforts for NewPower, with investors including GE Capital, AOL, DLJ and Enron. In 2001 NewPower was the most over-subscribed IPO in the history for NYSE and raised over $800 million. And while at Pennzoil/Quaker State, the Innovations Group he started was honored by BusinessWeek for “Most Innovative Products.”

Trae Clevenger

Executive VP, Chief Strategy Officer

As Chief Strategy Officer, Clevenger is responsible for advancing Ansira’s strategic planning and data analytics/insight capabilities, while driving greater business and financial success for clients and Ansira. He leads and manages teams of strategic planners, data analytics/insight professionals, and marketing science experts across all of Ansira’s offices.

Clevenger has more than 20 years of experience in strategy, innovation and client development. His pedigree includes leading marketing strategy and analytics at Targetbase for more than a decade, where he also served as Chief Digital Officer. Previously he was Director, Business Economics and Analysis at Mary Kay Inc., and an Analyst and Consultant to the International Small Business Development Center in Dallas.

Clevenger holds a Master of Business Administration, University of Texas at Dallas and a Bachelor of Arts, Texas A&M University.

Tom Cole

Executive VP

Tom Cole oversees the development of key relationships with both current and new Ansira clients. Prior to his current role, Tom was co-president and co-founder of predecessor company RAZOR, helping to build the agency to $300 million in capitalized billings in just less than eight years.

Prior to founding RAZOR, Tom served as president of Brann Worldwide-Dallas, executive vice president of JWT, and vice president of marketing for Pepsico.

Tom received both his bachelor’s degree in economics and business, and his master’s in business administration, from the University of Pittsburgh and attended the Harvard Business School program for owner/presidents of privately held businesses.

Judge Graham

Executive VP, Chief Marketing & Innovation Officer

As Chief Marketing & Innovation Officer, Judge focuses on packaging, positioning and evangelizing the Ansira brand along with helping our clients uncover customer needs, brand positioning and technology opportunities, in order to identify white space opportunities and conversion-focused ideas that deliver results.  

Judge has over 15 years of experience leading innovation in the digital marketing industry. Before coming on board to Ansira, Judge was co-owner and president of Sq1. Under Judge’s lead, the Sq1 team received awards such as Ad Age’s Best Places to Work, Dallas Business Journal’s Best Places to Work in North Texas, and the Inc. 5000 list for 2014.

Judge is versed in digital marketing/performance media (paid, SEO, mobile, programmatic display and social media), user experience, web development, marketing technology and analytics.  He holds a Bachelor of Business Administration, with an emphasis in e-business, from Texas Christian University.

Marian Leonard

Executive VP, Client Partnership

Throughout her career, Marian has focused on creating integrated marketing solutions for retail-driven clients. With nearly 20 years of experience working with clients such as Dr Pepper, Target, Safeway, Walmart, Miller Brewing and McDonalds, she has a deep understanding of the retail marketplace. It’s this awareness that provides her with an insightful and analytical approach to drive sales. Marian ensures that the agency’s innovative marketing solutions not only extend the boundaries of design and technology, but also exceed client business goals and maximize ROI.

Con McGrath

Executive VP, Chief Human Resources Officer

Con McGrath joined Ansira in 2012 and directs all of the human capital functions of the organization, including the administration of all HR departmental activities, development of HR strategy, assurance that the enterprise-wide culture reflects the firm’s core values, and enhancement of the company’s professional, customer-focused performance-based orientation. In addition, he coordinates enterprise initiatives such as organizational design, talent acquisition, post-acquisition integration, career and HR process management and succession planning.

Prior to joining Ansira, Con served as senior vice president and chief people officer of Maritz Holdings, Inc., where he was the firm’s senior human resources operative. He formerly served Maritz as Associate General Counsel in its Law Department, and he was associated with the St. Louis-based law firm, Bryan Cave, LLP, where he specialized in Employment and Labor Law issues.

Con graduated from Georgetown University with a bachelor’s of science degree in foreign service and St. Louis University Law School.

Tom Millweard

Executive VP, Client Partnership

Tom Millweard joined Ansira in June of 2009. He currently manages client partnership, creative, studio and broadcast production.

Prior to Ansira, Tom served as president of Ackerman McQueen after 18 collective years of service. He also enjoyed an eight-year run as chief operating officer of Barkley Evergreen.

Tom began his career at The Bloom Agency and is a graduate of Southern Methodist University.

Kelly Jo Sands

Executive VP, Marketing Technology

Kelly Jo joined Ansira in 2010 and brings the fusion of data-minded processes and analytical-based engagement marketing to the team. She has worked behind the curtains with some of the leading brands in the world, and has extensive experience in enterprise applications, digital solutions, interactive outsourcing, direct and permission-based marketing, business intelligence and database solutions. Kelly Jo works with Ansira’s clients as an engagement manager and technology strategist to ensure the details are covered to deliver solutions seamlessly.

She attended the University of Wisconsin-Madison where she attained her BBA in marketing, and holds a graduate certificate in business analytics from Southern Methodist University (SMU).

Gary Weller

Executive VP, Chief Financial Officer

Gary Weller joined the company in July 2008. He currently manages Ansira’s balance sheet and overall financial reporting process while supporting the company’s efforts in achieving revenue and earnings growth.

A certified public accountant, Gary previously served as Executive VP president and CFO for Outsourcing Solutions, Inc., Harbour Group, Ltd. and Greenfield Industries, Inc. He began his career with Price Waterhouse upon his graduation with a bachelor’s of science in business administration degree from the University of Central Missouri.



Client Retention Rate


Fortune 500 Clients


Team Members


Largest independent digital & CRM agency in the U.S.

Strong performers in database & customer engagement marketing


We are a fierce group of innovators, creatives and data scientists who love what we do and love being a part of the Ansira family.

Click here to see our culture video.