Andersen Windows boosts dealers’ investment in digital marketing tactics 

Andersen Windows’ dealers had a low digital presence due to a lack of co-op investment in digital marketing tactics. So, Ansira launched digital marketing bundles, performance tracking, and ongoing support to boost dealer participation.

Andersen Windows, a leading window and door manufacturer, struggled to get its local dealers to participate in digital marketing. They weren’t utilizing co-op funds on brand-preferred digital marketing tactics, campaigns, or bundles, leading to a poor digital presence in local markets. Andersen Windows also lacked the necessary reporting on dealer fund use and marketing performance.

To encourage more dealers to invest in digital marketing, Ansira launched a digital transformation across Andersen Windows’ dealer network by:

• Creating tiered digital marketing bundles
• Establishing performance benchmarks to measure ROI for paid media programs
• Enabling lead generation tactics like call tracking and web forms
• Increasing co-op spend on digital marketing
• Providing marketing analytics dashboards on marketing performance
• Offering dealers ongoing local marketing support to navigate new digital options

As a result of these solutions, 50% of dealers utilizing co-op funds enrolled in digital bundles. Of the co-op funds accessed via instant co-pay, 67% of these dollars were invested in digital marketing.

Ultimately, participating dealers transformed their digital marketing presence in local markets and exceeded performance benchmarks for all their digital media programs.