2025 is in full swing, and with it comes the potential for increased revenue growth… If you can stay ahead of the curve. That means anticipating marketing trends before they hit the market and adapting your strategy accordingly.
While no one can predict the future, our marketing specialists have given their expert prognoses for the coming months.
Here are the 2025 marketing trends to look out for this year and how to prepare your strategy.
1. Consumer expectations will shift
Consumer trends are always changing, which means the way you market to your target audience should, too.
According to Amy Ochoa, Senior Vice President of Client Strategy at Ansira, cost efficiency, social commerce, and data protection are becoming more popular with consumers this year.
Due to increasing economic pressures, consumers are becoming more conscious of their wallets when making purchases. As a result, brands need to better emphasize the value of their offerings.
“Value-driven purchases will take center stage, and companies that offer real savings and perks will win over shoppers,” said Ochoa.
Because consumers are focused on chasing the best deals, they’re not as likely to remain loyal to a specific brand — rather, they’re more likely to shop around to find the best deal. However, this also means more consumers will participate in loyalty programs to achieve the cost savings that come with them.
“If a brand makes it easy to save through rewards or discounts,” Ochoa explained, “customers are more likely to stick around.”
Among emerging consumer marketing trends for 2025, Ochoa also noted that despite recent social media controversies, more shoppers are taking to social channels to buy products. Because more and more consumers are making purchases directly from their feeds, it’s vital that brands and their affiliates have a strong social commerce strategy.
As social media gets bigger, so do consumers’ expectations for data privacy. They want brands to show them they know and understand them with personalization, but they also want them to respect their privacy.
“Consumers want brands to know them — but not too well,” explained Ochoa. “Personalization is expected, but so is data protection. The brands that can balance relevance with respect for privacy will gain the most trust.”
2. Agentic AI will streamline efficiency
There’s a new type of AI that’s bursting onto the scene, and it’s going to make marketers’ lives easier. Agentic AI functions autonomously, completing tasks by continuously assessing and responding to objectives.
“In 2025, agentic AI will make it easier for businesses to hand off tasks to AI assistants that can execute with little supervision,” said James Morse, Senior Vice President of Product Management at Ansira.
Because agentic AI will enable brands and their partners to execute marketing and sales operations more effectively, you can expect more of these tools to enter the market this year. However, it’s important to note that not all AI tools are created equal.
“With so many choices, businesses will need to be thoughtful about which tools provide real value,” Morse warned. “Those who find the right fit will see major gains in efficiency and growth.”
3. Brands will gravitate toward tech partners that use AI
Speaking of AI — as brands begin to recognize automation as a method of enhancing their operations, they’ll start gravitating toward technology providers that utilize AI.
“As companies aim to grow their revenue, they will focus on strategies that yield the best return on investment, prioritizing partnerships and platforms that leverage AI,” said Desiree Toto, Chief Product and Technology Officer at Ansira.
This 2025 marketing trend means two things: Tech partners that offer AI-driven solutions will have the upper hand, and brands that implement these solutions into their strategies will see the best results.
4. Video will get political
It’s clear that political tensions are higher than ever, and now, these politics are intertwined with social media. Between controversial platform ownership, app bans, and questionable policy changes, brands have a decision to make.
“The fight for social media video scrolling has been moved to the political stage yet again,” said Catie Cryder, Executive Vice President of Media at Ansira. “Marketers need a nimble social strategy and willingness to adjust to their consumer habits and policy decisions as the market evolves.”
Because of the controversy surrounding popular platforms, consumers may choose to abandon these channels and migrate to alternative social media sites that better align with their political preferences. Brands should prepare to either move their video promotion elsewhere or accept that a chunk of their audience may abandon ship.
5. Brands will automate the content supply chain
It’s no secret that generative AI has exploded in popularity in recent years. But what are brands using this tool for most?
“Last year, I had the opportunity to talk with three industry-leading companies in financial services, entertainment, and pharmaceuticals,” said David Russell, Senior Vice President of Marketing Technology at Ansira. “When asked individually about their top martech priorities, every one of them gave the same answer: automating the content supply chain.”
Russell explained that brands are automating the entire end-to-end content creation process, from planning to development to distribution. Not only does this help these brands minimize manual efforts and produce content more efficiently, but it also enables them to create more personalized content experiences.
“Today, marketing campaigns typically feature messages with a limited number of variations for personalized content,” explained Russell. “With the rise of generative AI, the potential number of content variations could skyrocket — from dozens to hundreds, even thousands — all produced at a fraction of the time and cost.”
By implementing automation into the content supply chain process, brands can create hyper-personalized experiences faster and more seamlessly than ever.
Russell said it best: “Some companies will be able to leap ahead, achieving this level of personalization at scale, while others will risk being left behind.”
Elevate your marketing strategy in 2025
Now that you know the top marketing trends of 2025, it’s time to implement them into your strategy. Set yourself up for success with the distributed marketing platform that powers over 300 brands across countless industries.
Speak to a marketing expert to learn more.
