A financial service company’s advisors didn’t have a single location for marketing resources, leading to time-consuming processes and a poorly regulated marketing approach. With Ansira’s centralized marketing solution, advisors were able to market more effectively while stakeholders gained greater visibility into performance.
The challenge
Local advisors struggled to locate marketing resources
A leading financial services organization’s advisors didn’t know where to start when it came to their marketing, using trial-and-error approaches with minimal to no measurement. Because they had no centralized location for curated marketing resources, advisors wasted time searching their internal database for marketing guidance. As a result, they often resorted to creating their own marketing materials, thus diminishing brand consistency, marketing impact, and time spent with clients.
The solution
A centralized marketing solution enabled advisors to market more effectively
Ansira created a solution to serve as a single delivery channel, providing advisors with the tools they needed to efficiently attract the right audience, reach existing clients, and serve their market segments more effectively. This one-stop shop allowed advisors to better understand how to market, why it works, and how to activate personalized marketing.
Additionally, the Ansira platform enabled corporate stakeholders to fully leverage and scale proven marketing capabilities while gaining greater visibility into marketing speed and performance through analytics.
In the end, the financial services company saw significant improvements:
- Platform was adopted by 100% of users in 2023 (2+ years live)
- 87% of the users logged into the solution more than 10x in 2024
- Reached 1M total site logins in 2024
- Over 653K key marketing messages have been put into the market since launch
- Achieved an average end-user support CSAT score of 92.65% in 2024
