Bobcat dealers see 1,800%+ increase in impressions with new paid social media strategy

Bobcat partnered with Ansira to build a paid social media strategy for their dealers. This investment led to a significant increase in impressions, reach, and clicks.

Bobcat, a manufacturer of compact equipment, including skid-steer loaders, excavators, and utility vehicles, was looking to help their dealers grow their social media presence.

Like others, they struggled to gain traction with organic social media posts — low impressions, limited reach, and few interactions. While Bobcat corporate has a strong social media following, local dealers struggled to engage local audiences.

Dealers — particularly those new to selling Bobcat equipment — needed to introduce the brand and products to their local areas.

Ansira partnered with Bobcat to invest in a paid social media strategy.

Bobcat financed $150 per month for new dealers to boost organic social posts, including posts introducing recently opened Bobcat dealer locations and new equipment.

As a result of this extra budget, dealers saw significantly higher impressions (1,806%), reach (1,196%), actions (5,923%), and clicks (501%) compared to non-sponsored posts.

These dramatic increases translate to more consumers seeing dealers’ posts and taking action, including clicking for more information.

Win. Win. Win.