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Brand-to-Local Marketing: A Primer

How to meet everyone’s expectations in this complex ecosystem.

There’s a New Era in Business

To thrive in the Expectation Age, brands must deliver seamless experiences.

You Expect to Work With a Leader

Forrester recognizes us for customer engagement, loyalty, and TCMA.

We’re Serious About Exceeding Client Expectations

Our latest acquisition strengthens our customer experience management.

Brand-to-Local Marketing: A Primer
There’s a New Era in Business
You Expect to Work With a Leader
We’re Serious About Exceeding Expectations

Specialized Services for the Brand-to-Local Ecosystem

Meeting customers’ elevated expectations is a challenge for any brand. But it’s particularly tricky for companies with direct and indirect customer relationships, or what we call brand-to-local. Customers don’t distinguish between a website, a physical store, a dealer, or a social media presence; to them, it’s all the same brand. They expect continuity with every experience, whether the interaction is digital or physical.

That’s why designing end-to-end solutions across all touchpoints is critical. And that’s what we do best.

Using a blend of marketing technology and services, we help relationship and channel marketers orchestrate, personalize, and contextualize customer engagements to achieve remarkable results. Our holistic, integrated approach improves marketing quality, efficiency, and return on investment (ROI); enables transparency and control across marketing and sales channels; and creates seamless experiences for customers, brands, and channel partners.

An illustration of the brand2local ecosystem

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