Brand Compliance and Market Intelligence
Comprehensive market intelligence uncovers ways your channel partners can best use advertising dollars to reach and engage customers.
By monitoring channel partner and brand competitor activity, you can optimize your advertising budget across markets and partners and increase profit margins for the enterprise.
Illuminate PositioningCompare your brand to competitors to uncover strategic advantages, weaknesses, and opportunities for growth.
Monitor Marketing InitiativesClosely monitor sales and marketing activities at the local level to ensure participation, adherence to brand standards, and program compliance.
Manage Local AdvertisingUnderstand how channel partners and their competitive sets are advertising in local markets across traditional and digital media.
What Can Ansira Edge Do for You?
- Share-of-voice analysis
- Pre- and post-launch monitoring
- Local usage monitoring by market, brand, or products
- Digital media monitoring (video, search, and ads)
- Traditional media monitoring (newspaper, FSI, and direct mail)
- Retail audits