Strategy

Experience competition is a reality. You are contending with disruptive brands both inside and outside of your industry that have redefined the entire customer experience — and heightened buyers’ expectations in the process. As a result, you need an enterprise-wide strategy centered around consumer needs and wants to secure sales, lock down loyalty, and pump up profitability.

Data Mining to the Max

Driven by a compulsion to understand people’s mindsets and motives, our strategists quiz consumers and mine data for previously unearthed insights. We examine in-store and online interactions to spot where physical and digital experiences fall short. We probe processes and technology platforms to uncover inefficiencies. Armed with these revelations, we pinpoint the most achievable opportunities.

Collaboration Is Key

However, strategy is not something you can set and forget. Our strategic consultants and experience planners not only construct the road map for your marketing initiatives, but they also work with email, media, martech, creative, and analytics teams to ensure every tactic sticks to the plan and positively impacts the customer experience. And because we primarily serve brands with a distributed sales model, we look at every facet of the solution through a local lens to guarantee your partners — whether franchisees, dealers, agents, or local store operators — rally around the vision.