- Channel Engagement
- Local Marketing Activation
Honda Revs Up Local Marketing With New and Improved TCMA Solution
Automobile manufacturer Honda wanted to improve local marketing capabilities for its tier 3 dealer partners. The brand’s outdated ad-builder site catered primarily to tier 2 advertising agencies and mainly housed outdated and noncompliant marketing assets. To ensure seamless customer experiences with the brand and the local dealers, Honda needed a user-friendly platform with reporting and single sign-on (SSO) capabilities that served both tier 2 and tier 3 users.
Ansira redesigned Honda’s ad-builder site using Ansira EdgeSM technology. The new portal empowers local dealers with features such as interactive asset preview, asset customization, streamlined download and ordering processes, and reporting. In addition, the team created a new hierarchy for brand-compliant assets to make them easier for dealer partners to find and implemented new quality controls so that all loaded assets comply with brand standards. Now, when local dealers customize assets, the assets are automatically sent to Honda compliance headquarters for pre-approval, which protects Honda’s brand equity. The channel engagement portal was so successful that other Honda departments now use it to share assets and collaborate across key programs and campaigns.
Number of compliant marketing assets available to dealer partners
Dealer participation with the revamped channel marketing program
Number of assets downloaded from 2015 to 2018