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client

Aruba Tourism Authority

vertical

  • Hospitality

Aruba Lures Lucrative Beach Seekers With Robust CRM Solution

Challenge

Aruba Tourism Authority (ATA), the official marketing and tourism organization for Aruba, wanted to increase first-time and repeat visits to the island. To accomplish this goal, ATA needed to address some of the organization’s antiquated processes and systems and improve overall engagement with past and future guests.

Solution

Ansira assisted ATA with the technology upgrades, customer insights, and data-driven marketing solutions necessary to boost tourism. The team started by building and restructuring ATA’s database and reporting platform for better data collection and visibility. Then it worked on visitor segmentation and modeling so ATA could send more personalized, relevant content to prospects. Ansira also built a global email platform that deployed communication in nine languages across 120 countries.

Through ongoing data mining and campaign analysis, Ansira uncovered an opportunity for ATA to invest more to engage high-spending customers. ATA adjusted its eCRM messaging for that audience and ran targeted media campaigns to meet high-spending tourists where they are. Due to ATA’s ability to deliver the right communication to the right customer at the right time, the organization saw not only an increase in repeat visits to the island, but also millions in incremental on-island spend.

Our Results

43%

Increase in island return rate for targeted visitors

$2.1 million

Incremental on-island spend from visitors who received more relevant emails

$20 million

Incremental on-island spend from New York market

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