Helped Domino’s Pizza transform its business from a traditional delivery pizza chain to a $2 billion e-commerce business through data-driven SEM and direct mail.
Built and manage a multibrand portfolio marketing database and CRM program that is best-in-class at driving cross-brand engagement in the CPG vertical.
Created and manage a proprietary technology platform that activates local digital marketing campaigns for automotive aftermarket customers and has profitably increased sales.
Designed, manage and have significantly grown the gold standard database, CRM and loyalty programs in the food service industry.
Developed and executed a digital marketing plan that generated nearly 1/3 of deliveries from brick-and-mortar stores.
Implemented several marketing technologies and content strategies to inform and empower the extensive Coca-Cola retail sales channel.
Redesigned and streamlined the way fans buy tickets online, and developed a conversion-focused media campaign that tripled online ticket sales.
Developed a data-driven SEM plan, including segmentation, targeting and optimization, that provided KinderCare with business insights that drove an increase in qualified leads.
Built a proprietary, data-driven technology that informs location-specific merchandising and pricing recommendations and delivers marketing assets.
Developed and activated a disruptive multimedia campaign that launched the brand and exceeded customer acquisition goals below target cost.
Helped Mitsubishi evolve from mass marketing to a highly data-driven CRM program that increased loyalty and sales.
Built and maintain a digital asset management technology that helps improve routing speed and response.
Developed JiffyLube.com as well as proprietary technology that allows Jiffy Lube franchisees to customize offers on Ansira targeted digital media that drives visit frequency.
Created, developed and executed the Subaru mud run experiential marketing program that increased exposure to Subaru models and successfully generated leads.
Redesigned DaikinComfort.com and created the most successful North American program in history that drove brand awareness and consumer leads to B2B partners.
Designed, developed and implemented an integrated funding view and demand generation services marketplace that transformed how channel partners engage with Cisco.
Developed and manage a full CRM program, marketing database and analytics engine that doubled repeat visits to the island of Aruba.
Redesigned DelFriscos.com and optimized paid media, including social ads, paid search and display, driving an increase in online reservations.
Developed an omni-channel media program and creative strategy that drove increased household penetration and offline sales at retail.
Developed and manage a national program of measuring, benchmarking and improving Lincoln’s in-dealership customer experience.
Developed and manage a data-driven, dynamic and highly personalized CRM program that increased customer engagement.