When was the last time you took a second look at your channel programs?

Modernize Your Channel Marketing

Channel partner marketing is rapidly changing. The current market reality has illuminated the fact that Channel Partner Marketing programs are a lever you can pull to drive greater efficiency and partner engagement, but most likely not with your current program. Your channel partners are your most important brand advocates, and you and your partners need to share assets and intelligence to captivate customers where they are. But do your partners have the tools and intelligence to sway local customers with experiences that uphold your brand promise and impact the bottom line? Programs need to evolve to attract the right partners and set them up for future success through a combination of services and program modernization.
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Strategic Insights and Resources

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Give Your Partners the Power to Own the Local Customer Experience

Your future profitability depends on your partners’ ability to captivate local customers.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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  • 10 Must-Have Channel Partner Marketing Technology Features

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  • The B2B2C Link to COVID-19 Recovery -- an Ansira webinar

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  • How Will Partner Programs Need to Evolve to Meet the Needs of the Marketplace?

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  • What if Marketing Could Come Easy to Your Partners?

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HOW CAN WE HELP DRIVE YOUR CHANNEL PARTNER MARKETING?

1

Asset

&

Marketing

Program

Optimization

Improve the available partner marketing asset allocation and assortment while increasing pre-packaged campaign selection options.

How We Can Help:

  • Optimization options to blunt the impact of competitive marketing activities 
  • Provide asset and targeting tactics to meet the needs of channel partners based on usage
  • Provide benchmark averages to guide asset strategy and campaign development
2

Local

Target

Marketing

Analysis

Drive efficiency in media mix and budget allocation through better in-market buyer targeting. 

 
  • Identify competitive owners and model ”Lookalike” audience segments
  • Create conquesting assets​
  • Define optimal media mix and budget spend thresholds​
  • Local Marketing Activation plan to implement against  new assets and targets
3

Co-op

Utilization

Audit

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Eliminate marketing redundancies and wasted spend to determine the best allocation of channel program funds for partners.

 
  • Identify partner spend behaviors that drive sales and capture gaps where ineffective or wasted spend is occurring
  • Assess marketing alignment with partners/partner tier levels
  • Roadmap opportunities for fund optimization and approaches to drive better utilization
4

Program

Design

&

Optimization

Modernize channel programs to enable a holistic customer experience that drives brand loyalty.​

 
  • Tailor programs to meet modern marketing objectives based on benchmarks and best practices​
  • Roadmap opportunities of ideal future state to empower partners to sell more​
  • Standardize financial controls and track ROI’s to drive full transparency in programs

Can We Help?

Contact Us