When was the last time you took a second look at your channel programs?
Modernize Your Channel Marketing
Strategic Insights and Resources
Your future profitability depends on your partners’ ability to captivate local customers.
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.
HOW CAN WE HELP DRIVE YOUR CHANNEL PARTNER MARKETING?
Improve the available partner marketing asset allocation and assortment while increasing pre-packaged campaign selection options.
How We Can Help:
- Optimization options to blunt the impact of competitive marketing activities
- Provide asset and targeting tactics to meet the needs of channel partners based on usage
- Provide benchmark averages to guide asset strategy and campaign development
Drive efficiency in media mix and budget allocation through better in-market buyer targeting.
- Identify competitive owners and model ”Lookalike” audience segments
- Create conquesting assets
- Define optimal media mix and budget spend thresholds
- Local Marketing Activation plan to implement against new assets and targets
Eliminate marketing redundancies and wasted spend to determine the best allocation of channel program funds for partners.
- Identify partner spend behaviors that drive sales and capture gaps where ineffective or wasted spend is occurring
- Assess marketing alignment with partners/partner tier levels
- Roadmap opportunities for fund optimization and approaches to drive better utilization
Modernize channel programs to enable a holistic customer experience that drives brand loyalty.
- Tailor programs to meet modern marketing objectives based on benchmarks and best practices
- Roadmap opportunities of ideal future state to empower partners to sell more
- Standardize financial controls and track ROI’s to drive full transparency in programs