It’s no secret that email is one of the most effective and efficient ways for brands to drive sales, lifetime value and engagement with customers. In 2020 alone, 306 billion emails were delivered around the world daily, and that number is expected to reach 361 billion by 2024. To put that figure in a global perspective, that’s 46 emails, per person, per day. With an average $42 return on investment, the impact of email marketing is undeniable. With those facts in mind, the question becomes: how do you break through a crowded inbox to increase email marketing ROI for your business?
What Does This Research Reveal?
To answer this question, Ansira evaluated over 100 emails across four industries (Banking, Insurance, Retail and Consumer Packaged Goods), with the goal of establishing benchmarks and identifying critical areas of opportunity. Each brand was scored using our proprietary EiQ audit methodology, focusing on six email best practices categorized into two sub-scores: Technical Performance and Experience. These findings have now become the basis of our 2021 EiQ Industry Scoring Report, with key results including:
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Get a preview of the report’s key findings: